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Transformação Digital e Previsões de Negócios

Transformação Digital e Previsões de Negócios


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About the Book

A área de investigação desta dissertação são os efeitos da transformação digital na gestão empresarial e os processos empresariais associados ao planeamento empresarial, previsão e os processos de tomada de decisão resultantes. Nesta investigação poderia provar-se que as possibilidades resultantes da transformação digital da ciência dos dados não só melhoram significativamente o nível de informação de controlo e gestão, mas também conduzem a uma mudança no comportamento de tomada de decisão. O caso comercial utilizado nesta investigação é o comportamento de tomada de decisão de uma empresa na indústria de marinas na Croácia. As possibilidades da ciência de dados associadas à transformação digital poderiam ser utilizadas para desenvolver modelos de previsão significativos como base para a tomada de decisões. Nesta investigação, são utilizados 38.000 conjuntos de dados por uma empresa de portos de recreio, o que tornou possível desenvolver modelos de previsão com óptimo poder preditivo e confiança na previsão. A tese de doutoramento foi defendida na segunda-feira, 18 de Outubro de 2021, na Universidade de Rijeka, Faculdade de Economia e Negócios.


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Product Details
  • ISBN-13: 9786205706305
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 326 gr
  • ISBN-10: 620570630X
  • Publisher Date: 16 Feb 2023
  • Height: 229 mm
  • No of Pages: 184
  • Spine Width: 11 mm
  • Width: 152 mm


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