Inspire your customer to say YES to you and your product. Quickly and effectively turn the customer's anxiety at the start of the sales relationship into trust and momentum-building confidence. Build lasting and lucrative customer partnerships. Climb to the top of your company's sales rankings. Leave your competitors in the rearview mirror.
Achieve these sales goals and more by mastering The Trilogy of Yes approach.
Andy Olen has created a practical and easy-to-use guide for salespeople looking to foster and boost their sales skills. Salespeople who harness the power of the Trilogy's three skills - connection, communication, and cooperation - sell more.
The Trilogy of Yes is written for salespeople looking to take their performance to the next level. Whether you are a sales veteran looking to sharpen your skills, or if you are just starting in sales and want to quickly develop your skills, the timeless teachings of The Trilogy of Yes is for you.
In addition, the Trilogy offers insights for sales managers looking to become better coaches. It serves as a call to action to human resource leaders who write the job descriptions for salespeople and sales leaders. These pages benefit general managers and executives who run businesses that depend on talented salespeople to represent the company's products.
As a seasoned sales leader, Olen has developed winning relationships with customers on five continents. With over 20 years of professional experience, including more than a decade of sales, marketing and commercial leadership success, Olen's Trilogy offers proven strategies direct from real-world customer experiences.
About the Author: Andy Olen has over 20 years of sales, marketing, general management, technology, and political campaign leadership experience. He has managed sales teams operating on five continents, and has successfully built relationships with customers around the world.
Andy began his career in 1996, at age 20, managing a presidential reelection campaign on the North Side of Milwaukee. Working in electoral politics through 1998, Andy honed his communication skills through speechwriting, media engagements, and voter outreach. In the late 1990s, Andy transitioned into information technology and built his own software consulting firm.
After receiving his master's degree in business administration (MBA) in 2003, Andy managed leading sales and marketing teams in Fortune 500 healthcare companies.
Andy is a two-time alum of the University of Wisconsin-Madison. He, along with his family, live outside of Milwaukee, Wisconsin.
