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TripAdvisor

TripAdvisor


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About the Book

Un guide pratique et accessible pour découvrir la Success Story de TripAdvisor

Quelle histoire se cache derrière le succès international du hibou aux yeux bicolores de TripAdvisor ? Comment cette plateforme, aujourd'hui considérée comme la plus grande communauté de voyageurs au monde, s'est-elle hissée au rang de géant du secteur de l'e-tourisme, se faisant une place aux côtés de Booking ou d'Expedia ?

Ce livre vous aidera à

- Percevoir les prémices et les enjeux de l'avènement du Web 2.0
- Comprendre les motivations et ambitions de la plateforme au célèbre hibou
- Analyser les fondements du crowdsourcing
- Et bien plus encore !

Le mot de l'éditeur:
Avec l'auteur, Charlotte Bouillot, nous avons cherché à présenter aux lecteurs la formidable aventure du hibou aux yeux vert et rouge au travers de la vie de Stephen Kaufer et de sa femme, de l'analyse du business model ainsi que des éléments d'actualité qui enrichissent toujours un peu plus le parcours de ce géant de l'e-toursime.
Juliette Nève

À PROPOS DE LA SÉRIE 50MINUTES Business Stories
La série Business Stories de la collection 50MINUTES propose des documents qui invitent tous les curieux à réfléchir et à s'inspirer des plus grandes entreprises qui ont marqué notre histoire ou qui participent au paysage économique actuel. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des pistes de réflexion, et, pour certains sujets, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.


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Product Details
  • ISBN-13: 9782806264657
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: 50minutes.Fr
  • Height: 203 mm
  • No of Pages: 40
  • Spine Width: 2 mm
  • Weight: 100 gr
  • ISBN-10: 2806264650
  • Publisher Date: 31 Jul 2015
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Plan and book your perfect trip: Quand la révolution du secteur du voyage passe par l'e-tourisme
  • Width: 127 mm


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