About the Book
Your decisions matter more than you think.
Despite popular belief, the most underestimated risk facing our generation is not economic, political, cyber or even climate risk. It's human decision risk. And it's rising. In today's noisy, fast-paced world, it's hard to hear what really matters - amplifying a rush to misjudgement. We miscalculate situations, misinterpret signals, misunderstand people, and miss opportunities. Tune In is an antidote to misjudgement, a reputation accelerator and an insurance policy against predictable error in high-stakes situations. As a seasoned board member, behavioral scientist and award-winning Fortune-500 advisor, Nuala Walsh understands how to master the art of judgement. She explains why decision-makers tune out at milestone moments and champions an underestimated source of power, influence and relative advantage - tuning in to what matters when it matters most. Drawing on decades of empirical research, she reveals a pioneering PERIMETERS framework that highlights the ten traps that bound our reasoning and underpin decision blind spots, deaf spots, and dumb spots. Discounting human risk will short-change your life. But appreciating it will change your life. Armed with dozens of simple strategies, you'll acquire greater sonic intelligence and sought-after leadership skills. With unforgettable lessons from the boardroom to the courtroom, you'll hear inspiring stories from presidents, Olympians, Death Row exonerees, and moon-landing astronauts. Exceptional judgement comes from hearing what others don't. It's time to Tune In.
About the Author:
Nuala Walsh is a global Non-Executive Director, behavioural scientist, TEDx speaker and award-winning C-suite marketeer with over three decades at FTSE-50 investment companies.
President of the Harvard Club of Ireland, she is a Founding Director of the Global Association of Applied Behavioural Scientists.
Her board appointments span business, sport and non-profit organizations including UN Women, World Athletics, the Innocence Project, British & Irish Lions, and the Football Association.
As MindEquity CEO, she advises Fortune 500 companies on matters of reputation, culture, communications, and decision-making.
Recognized among Top 100 Most Influential Women in Finance, her views feature in Harvard Business Review, Psychology Today, Forbes, Inc, on the BBC and Fox Business.
A Visiting Lecturer at Harvard Kennedy School, the London School of Economics, and INSEAD, she holds several first-class Masters Degrees.
