Turismo Cultural em Porto Seguro-Bahia -Bookswagon
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Turismo Cultural em Porto Seguro-Bahia

Turismo Cultural em Porto Seguro-Bahia


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About the Book

Esta pesquisa tem como objetivo avaliar os aspectos discursivos inseridos nas propagandas de turismo cultural sobre a Costa do Descobrimento. Assim, esta pesquisa de Análise Científica teve como base a Análise do Discurso de matriz francesa (AD) que averigua a materialidade dos discursos onde serão analisados o corpus discursivo das propagandas que promovem a Costa do Descobrimento em uma área que abrange, no Extremo Sul da Bahia, os municípios de Porto Seguro, Belmonte, Santa Cruz Cabrália, Eunápolis e Itabela.. A comunicação se faz importante uma vez que para promover o turismo em uma localidade, esta precisa ser divulgada visando atrair visitantes para a mesma, utilizando meios de comunicação como revistas, folders e a ferramenta: internet que atualmente é um dos meios que mais se propaga no mundo. Para que um produto seja vendido é necessário que esse produto seja divulgado e é através dessa divulgação que o consumidor é persuadido a adquirir o que é vendido. Dessa maneira, as propagandas são instrumentos essenciais na divulgação e propagação do produto turístico sendo utilizadas como veículo capaz de construir a imagem de um produto.


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Product Details
  • ISBN-13: 9786139676750
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Novas Edicoes Academicas
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 6139676754
  • Publisher Date: 21 Sep 2018
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 154 gr


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