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Tus jeans cuentan historias

Tus jeans cuentan historias


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About the Book

En el siguiente trabajo se encontrará un análisis de la situación actual de Nudie en España y un plan de comunicación propuesto para reforzar la imagen en dicho país. Se realizan diferentes propuestas comunicacionales bajo un mismo concepto de campaña para mantener la coherencia comunicativa. Dichas propuestas se limitan al territorio español, ya que el cliente es la distribuidora en España de Nudie Jeans, Pepperline. Las mismas están acordes a la visión corporativa de la empresa y las acciones que se han realizado en otros países. Por último se ha buscado seguir la corriente y estilo comunicativo de Nudie "la guerra está en el punto de venta" y nos hemos enfocado en acciones comunicativas que consideramos han de tener una consecuencia en incremento de ventas a corto y medio plazo.


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Product Details
  • ISBN-13: 9783659053535
  • Publisher: Editorial Academica Espanola
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 152 mm
  • ISBN-10: 3659053538
  • Publisher Date: 09 Dec 2014
  • Height: 229 mm
  • No of Pages: 160
  • Series Title: Spanish
  • Weight: 295 gr


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