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Twitter para Abogados

Twitter para Abogados


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About the Book

Twitter para Abogados es un libro 100% práctico, para que un profesional de la abogacía utilice Twitter como una herramienta de Social Selling y le saque el máximo beneficio. Los profesionales de la abogacía aprenderán a poner en marcha la estrategia y las acciones necesarias en Twitter que permitan desarrollar y potenciar su BRANDING, dotándole de mayor VISIBILIDAD, DIFERENCIACION y COMPETITIVIDAD. Los abogados aprenderán técnicas para escuchar, interactuar con sus clientes, con colaboradores, con otros colegas, investigar a la competencia, estar informados de las ultimas noticias y tendencias que tienen que ver con su especialidad, ó noticias generales de índole jurídica, generar marca, crear emociones y vínculos con sus clientes, difundir consejos, información, conocimiento ..etc. El libro es una auténtica GUIA PRACTICA de Twitter totalmente enfocada al mundo de la abogacía, con enseñanzas estratégicas y tácticas para crear en definitiva "engagement" con sus diversos públicos a los que aportará valor a través de los contenidos difundidos en Twitter
About the Author: Esmeralda Díaz-Aroca y Roberto Espinosa son dos profesionales del marketing con amplia experiencia. Ambos se iniciaron en el entorno 2.0 como usuarios, llevando a cabo sus propias estrategias de branding, tanto para posicionar sus libros anteriores, como sus respectivas empresas de consultoría. Esmeralda tiene más de 23 años de experiencia como directora de marketing en compañías multinacionales y nacionales del sector servicios. En la actualidad dirige Jonia Consulting S.L y está especializada en Estrategia de Social Media Marketing, Branding Digital, Personal &Profesional Branding y Social Selling. Es escritora, blogger y autora de 6 libros, entre ellos: "Marketing y Pymes" como co autora con Roberto y otros 3 autores más y, "Como tener un perfil 10 en LinkedIn". Roberto esta especializado en marketing y estrategia de negocio. Ha desarrollado su trayectoria profesional siempre vinculada al mundo del marketing y las ventas, ocupando puestos de responsabilidad en dichas áreas. Es director de Espinosa Consultores, miembro de la junta directiva del Club de Marketing del Mediterráneo y miembro de la junta directiva del Club de Oratoria de la Comunidad Valenciana. Es coautor del libro "Marketing y Pymes" y autor del blog de marketing "RobertoEspinosa.es" con más de 46.000 visitas mensuales.


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Product Details
  • ISBN-13: 9788460656746
  • Publisher: Roberto Espinosa y Esmeralda Diaz-Aroca
  • Publisher Imprint: Roberto Espinosa y Esmeralda Diaz-Aroca
  • Height: 229 mm
  • No of Pages: 356
  • Series Title: Spanish
  • Weight: 526 gr
  • ISBN-10: 8460656748
  • Publisher Date: 25 Jan 2015
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 19 mm
  • Width: 152 mm


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