Täuschung in der Werbung
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Täuschung in der Werbung

Täuschung in der Werbung


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International Edition


About the Book

In diesem Buch geht es darum, wie die Regierung irreführende Werbung regulieren muss, indem sie gesetzliche Standards für Täuschung festlegt. Der Deception-Standard hat seinen Ursprung in den USA und wurde in anderen Rechtssystemen umgesetzt. Das EU-Wettbewerbsrecht entwickelte unter dem Einfluss des US-amerikanischen Kartellrechts den rechtlichen Rahmen für irreführende Werbung. Russland hingegen hat versucht, das EU-Rechtskonzept umzusetzen, hat aber leider einen sehr allgemeinen und unklaren Rechtsrahmen für irreführende Werbung, sogenannte unlautere Werbung, entworfen. Darüber hinaus umfasst der Begriff der unzulässigen Werbung nichtinhaltsbezogene Regelungen wie etwa Verstöße gegen Zeit, Ort und Art der Werbung, um übermäßige Werbemengen zu kontrollieren. Der Begründungsstandard bedeutet hier, dass Werbetreibende ihre Werbeaussagen durch relevante Dokumente oder durch geeignete, kompetente und verlässliche wissenschaftliche Beweise belegen müssen. Durch diesen Nachweis bzw. Vorbegründungsmaßstab möchte die Vollzugsbehörde ihrem Verwaltungsinteresse an der Kontrolle der Werbung Rechnung tragen. Diese Situation führt zu einem Ungleichgewicht der Interessen auf dem Werbemarkt.


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Product Details
  • ISBN-13: 9786207016792
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 440 gr
  • ISBN-10: 6207016793
  • Publisher Date: 04 Jan 2024
  • Height: 229 mm
  • No of Pages: 264
  • Spine Width: 15 mm
  • Width: 152 mm


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