Have you felt burned in the past by your boss, employer, or colleague? Are you looking for ways to differentiate your business in an oversaturated market? Are you exploring a vocation in sales and want a "real" view of what to look out for? Are you looking for ideas to help you acquire new business, manage and grow existing clients, and assist in the personal and professional development of your team members?
If so, then this book is for you...
Most of us only hear about flashiness side of sales such as wining and dining clients, eating at expensive restaurants, receiving big commissions, driving fancy cars, and going on outrageous trips. However, author Edna Sangel believes it is important to peel the curtain back and reveal the truth about sales, for the truth is what sets us free.
Hosea 5:6 says, "My people are destroyed from lack of knowledge." The Ugly Side of Sales is simply that: knowledge. Sangel's intention is to stop sugarcoating sales and expose what truly happens behind closed doors. The Ugly Side of Sales is meant to educate and enlighten business owners, management, and sales people to do their jobs the right way, yet still achieve the results they desire.
The Ugly Side of Sales will not only expose misconceptions that a lot of people have on the life of a salesperson, but will also provide practical new business development, account management, and marketing strategies author Edna Sangel has used in the past to win and grow business for companies and clients alike.
This easy and blunt read will stimulate your mind to not only think outside the box, but create your own box. You do not have to follow the status quo. Embrace your differences and stay true to your values. Inside this book are relevant and innovative techniques that will help you make an impact in your niche market and improve your bottom line. Equip yourself to produce tangible results and allow your God-given abilities to shine through the darkness. Use this as a tool to open doors for higher learning. It doesn't matter if you are young or old or new or tenure - the concepts apply to the go-getter or inspiring top-producer. Not only will you have the knowledge to start applying change right away, but the stories in this book will hit close to home.
