Umweltschutz in den sozialen Medien mit Schwerpunkt auf Influencer Marketing
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Umweltschutz in den sozialen Medien mit Schwerpunkt auf Influencer Marketing

Umweltschutz in den sozialen Medien mit Schwerpunkt auf Influencer Marketing


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About the Book

Bachelorarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 10,00, Babes-Bolyai Universität Klausenburg, Sprache: Deutsch, Abstract: Die Forschungsfrage dieser Thesis lautet, ob Influencer heutzutage ihre Onlinepräsenz dazu nutzen, um auf Umweltschutz aufmerksam zu machen, und ob ihre Follower die Tipps nachmachen, welche sie predigen. Eine hierfür formulierte Hypothese ist, dass Influencer ihre Onlinepräsenz für das Thema Umweltschutz nutzen und ihre Follower die gegebenen Ratschläge befolgen und anwenden. Diese Hypothese wird am Ende dieser wissenschaftlichen Arbeit bestätigt oder widerlegt. In Deutschland wurde eine zehntägige Marktforschung vom Bundesverband Digitale Wirtschaft e.V (BVDW) zur "Digitalen Nutzung in Deutschland 2018" mit 1000 Befragten durchgeführt, welche besagt, dass Youtube und Instagram die meist genutzten Social Media Portale sind. Demnach kam die Idee auf, aus den sozialen Medien, Instagram und Youtube, nach wichtigen Influencern Deutschlands, Rumäniens und aus den Vereinigten Staaten Amerikas zu suchen, begrenzend auf diejenigen Meinungsmacher, denen der Schutz unserer Erde wichtig ist, und welche ihre öffentliche Präsenz dazu nutzen, andere Menschen auf die heutigen Umweltveränderungen aufmerksam zu machen. Hierdurch entsteht diese wissenschaftliche Arbeit, welche erforscht, ob Umweltschutz heutzutage in den sozialen Medien (speziell Instagram und Youtube) präsent ist, und ob die Influencer oder Markenbotschafter ihre Follower und Abonnenten dazu bewegen, aktiv und positiv an dem Erhalt der Erde mitzuwirken. Zusätzlich werden die Influencer und deren zugehörige Länder (Deutschland, Rumänien und Amerika) auf Unterschiede und Gemeinsamkeiten in der Vorgehensweise, den Umweltschutz online zu implementieren, verglichen.


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Product Details
  • ISBN-13: 9783346786586
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 172 gr
  • ISBN-10: 3346786587
  • Publisher Date: 15 Dec 2022
  • Height: 210 mm
  • No of Pages: 86
  • Spine Width: 5 mm
  • Width: 148 mm


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Umweltschutz in den sozialen Medien mit Schwerpunkt auf Influencer Marketing
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