Una dulce historia: De una historia de amor nacio Dulcesol, una compleja amalgama de familia y empresa que hoy es Vicky Foods
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Una dulce historia: De una historia de amor nacio Dulcesol, una compleja amalgama de familia y empresa que hoy es Vicky Foods

Una dulce historia: De una historia de amor nacio Dulcesol, una compleja amalgama de familia y empresa que hoy es Vicky Foods


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About the Book

Es dificil entrar a la ciudad de Gandia (Valencia) por la N-332 y no girar la cabeza al pasar ante una de las naves industriales mas imponentes de la comarca de la Safor, Vicky Foods, o no deleitarse con el suave olor a vainilla que a veces desprenden las chimeneas de esta fabrica que nunca duerme. Desde fuera todo parece inmenso, espectacular, brillante, a veces reducido a una version simplista de la fabrica que ha triunfado por hacer las famosas “Glorias”, las magdalenas cuadradas. Pero ahora que he tenido la suerte de bucear en la intrahistoria de esta empresa familiar, he corroborado que nada de lo que acontece en ella es por casualidad, o fruto del azar, o una ocurrencia. Su CEO, Rafa Juan, un hombre que se confiesa de Ciencias y amante de la tecnologia, se ha enfrentado al papel en blanco para escribir una historia muy humana, plagada de luces y sombras, de exitos y fracasos, de confrontacion a veces familiar, a veces empresarial, de errores y aciertos. A traves de Una dulce historia, Rafa Juan narra los origenes de un pequeno negocio convertido en un gigante del sector alimentario y ante todo honra la figura de sus padres, Antonio Juan y Victoria Fernandez; el hombre creativo, ambicioso y optimista; la mujer constante, realista y conservadora; “la amalgama perfecta”, dice Rafa Juan, para que la empresa saliera adelante. El libro que tiene en sus manos empieza con una bellisima historia de amor que une al pequeno pueblo de Malvedo (Asturias) y al municipio de Villalonga (Valencia). Tres generaciones despues, aquella union surgida de la forma mas inverosimil ha extendido sus redes por medio mundo, hasta donde llega el trabajo y el esfuerzo del equipo humano que conforma la gran familia de Vicky Foods.


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Product Details
  • ISBN-13: 9788418464515
  • Publisher: Profit Editorial
  • Binding: Paperback
  • Height: 280 mm
  • Weight: 33 gr
  • ISBN-10: 8418464518
  • Publisher Date: 5/12/2021
  • Edition: 1
  • Language: Spanish


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Una dulce historia: De una historia de amor nacio Dulcesol, una compleja amalgama de familia y empresa que hoy es Vicky Foods
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