The Unauthorized Guide to Doing Business the Jamie Oliver Way
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The Unauthorized Guide to Doing Business the Jamie Oliver Way

The Unauthorized Guide to Doing Business the Jamie Oliver Way


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About the Book

Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests?

The Unauthorized Guide to Doing Business the Jamie Oliver Way draws out the universal lessons from Jamie Oliver's remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career:

  1. Be yourself, but more so
  2. Extend the brand
  3. Build on what you're good at
  4. Remember the social dimension
  5. Become the face of a supermarket
  6. Deal with adversity
  7. Go international
  8. Protect the brand
  9. Be controversial
  10. Be bold

Want to be the best? The secrets of phenomenal success are in your hands.

Check out the other Unauthorized Guides in this series: Richard Branson; Duncan Bannatyne; Alan Sugar; Bill Gates; and Philip Green.


About the Author:

Trevor Clawson is a freelance journalist specialising in fast growth businesses, management issues, corporate governance, HR, new media, marketing and technology.
He has contributed to a wide range of publications, including the Guardian, The Sunday Times, Independent and the Mail on Sunday. However, most of his work is for business magazines: he's a regular contributor to Director, ?Growing Business, Revolution and Professional Pensions.


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Product Details
  • ISBN-13: 9781907312410
  • Publisher: Capstone
  • Publisher Imprint: Capstone
  • Depth: 13
  • Height: 211 mm
  • No of Pages: 216
  • Series Title: Unauthorized Guide to Doing Business The...
  • Sub Title: 10 Secrets of the Irrepressible One-Man Brand
  • Width: 135 mm
  • ISBN-10: 1907312412
  • Publisher Date: 10 May 2010
  • Binding: Paperback
  • Edition: 1
  • Language: English
  • Returnable: Y
  • Spine Width: 15 mm
  • Weight: 277 gr


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