Understanding Video Activism on Social Media
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Understanding Video Activism on Social Media

Understanding Video Activism on Social Media

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About the Book

What political power do videos on social media have? In what ways do they exert influence, shape publics and change political life? And how can committed civil society actors in this field assert themselves against hegemonic discourses, commercial interests, anti-democratic agitation, and authoritarian propaganda? These questions are being debated intensely as social media increasingly dominate global information flows, and videos increasingly dominate social media. Understanding video activism seems particularly relevant at a time when the internet is undergoing fundamental disruptions. The forms, practices, and opportunities of activism depend on its media environment, which now is changing rapidly and profoundly in terms of its technological basis, ownership, legal regulations, and governmental control.

Table of Contents:
Acknowledgements    Introduction: The Power of Video Activism The Media Logics of Video Activism: Frames, Forms and Platforms Political Contexts and Frames of Video Activism   Common Forms and Types of Activist Videos       The System of Social Media Platforms      The Platform System in the Age of the Splinternet            How to Outsmart Platforms: The Most Boring Viral Video Trajectories of Video Activism: Past and Present Demanding Representation, Criticising Capitalism            Participation and a Voice of One’s Own     Political Aesthetics  The Role of Media Technology in the History of Video Activism   Videos Everywhere: Between Empowerment and Disillusionment           The Impact of Political Videos: Attention, Affect, Action Pathways to Impact Competing for Attention, Overcoming Obstacles   Image Wars in the Discourse on Migration Political Emotions and the Different Audiences of Activism          Activist Video Strategies: From Creation to Networking Video Aesthetics and Spreadability: A Variety of Effective Forms The Dynamics of Distribution: Networked Attention and Emergent Narratives     General Video Strategies in the Climate Crisis Discourse A Case of Strategic Provocation: Rezo’s Destruction of the CDU The Diversity of Video Activists: Practices and Communities Small Media Collectives: Committed and Counterpublic   Fig. 11: Leftvision: Welcome to Hell – Polizei zerschlägt G20-Demo in Hamburg 2017 (‚Police Smashes G20 Demonstration in Hamburg‘, Germany 2017)           Influencer Networks: Hybrid and Hypervisible       Large NGOs: Established and Evolving     Hashtag Movements: Polyphonic and Unpredictable        Embracing the Diversity of Video Activism Video Activism and the Public Sphere: Creating Counterpublics Publics and Counterpublics            Creating Counterpublics: The Case of Black Lives Matter Expanding the Democratic Public Sphere  Video Activism in Times of Upheaval: Towards Diversity in Solidarity Video Activism at War: Changing Contexts, Shifting Roles           Video Activism under Pressure      A Plea for Diversity in Solidarity     Films and Videos        Bibliography   


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Product Details
  • ISBN-13: 9781835950838
  • Publisher: Intellect
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Width: 170 mm
  • ISBN-10: 1835950833
  • Publisher Date: 11 Apr 2025
  • Height: 244 mm
  • No of Pages: 232
  • Returnable: N


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