Une Litterature de Marque(s) by Marie Fleury Wullschleger
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Une Litterature de Marque(s)

Une Litterature de Marque(s)


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About the Book

Depuis leur emergence au 19e siecle, la litterature met en scene des noms de marque et suscite ainsi un sentiment de familiarite chez le lecteur ou la lectrice qui les reconnait. Leur usage dans des textes de fiction, d'abord sporadique, s'accentue a la fin du 20e siecle, pour devenir frequent au tournant de l'an 2000. Le recours a un discours issu du monde commercial s'apparente alors a un geste realiste de la litterature contemporaine, qui rompt avec le panfictionnalisme postmoderne.

Marie Fleury Wullschleger se penche sur un procede litteraire repandu, mais au sujet duquel il n'existe a ce jour que tres peu de travaux de recherche. Dans une perspective comparatiste entre la France et l'Allemagne, elle examine les effets que le nom de marque provoque lorsqu'il apparait a l'interieur d'un univers fictionnel. Adoptant une demarche tant systematique qu'historique, l'auteure interroge la dimension referentielle de la marque, sa capacite a etre traduite dans un contexte socioculturel different, et la trace indexicale qu'elle laisse immanquablement dans le texte.


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Product Details
  • ISBN-13: 9783515124959
  • Publisher: Franz Steiner Verlag Wiesbaden GmbH
  • Publisher Imprint: Franz Steiner Verlag Wiesbaden GmbH
  • Height: 239 mm
  • No of Pages: 309
  • Series Title: Zeitschrift Fur Franzosische Sprache Und Literatur - Beiheft
  • Sub Title: La Societe de Consommation Dans Le Roman Contemporain de Langues Francaise Et Allemande
  • Width: 170 mm
  • ISBN-10: 3515124950
  • Publisher Date: 29 Oct 2020
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 750 gr


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