Unicorn in the Woods Book by Gordon Pitts - Bookswagon
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Unicorn in the Woods

Unicorn in the Woods


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About the Book

A Globe and Mail Top 100 Selection
Longlisted, 2021 National Business Book Award
A CBC New Brunswick Book List Selection

As tech investors the world over search for elusive unicorns (start-ups valued at over $1 billion), acclaimed business journalist Gordon Pitts asks whether there can be a place for high-tech innovation and unicorn-like value creation outside of major urban centres, whether in Atlantic Canada, rust-belt New York, or Northern Ontario.

Journeying back to the origins of Radian6 and Q1 Labs -- two New Brunswick companies that sold for a combined $1 billion -- in the basements and offices of a group of geeks and dreamers, Pitts tells a story of two remarkable companies and the legacies that continue to this day. But theirs was not a simple tale of overnight success; there were sellouts and firings, comebacks and vindication, and still unfulfilled promise.

This is a story of high-tech value creation far from Silicon Valley, a story of the mythical unicorn in the woods. Are the stories of Radian6 and Q1 Labs outliers, rogue datapoints that should be discarded, or the foundation for a new knowledge economy outside of the mainstream?


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Product Details
  • ISBN-13: 9781773101514
  • Publisher: Goose Lane Editions
  • Publisher Imprint: Goose Lane Editions
  • Height: 231 mm
  • No of Pages: 264
  • Spine Width: 25 mm
  • Weight: 662 gr
  • ISBN-10: 177310151X
  • Publisher Date: 22 Sep 2020
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Sub Title: How East Coast Geeks and Dreamers Are Changing the Game
  • Width: 160 mm


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