SECTION I: INTRODUCTION
Chapter 1: What is Crowdsourcing for Innovation?
Chapter 2. Our Research on Comparing Idea Sharing
SECTION II: HOW DO CROWDS INNOVATE?
Chapter 3. Practice #1: Minimally Committed Knowledge Baton Passers
Chapter 4: Practice #2: Crowds Offering a Variety of Types of Knowledge Are
More Innovative Than Crowds Suggesting More Ideas
Chapter 5: Practice #3: Amplify Creative Associations of Knowledge
Fragments
Chapter 6: Practice #4: Reconstructing Needs for Creative Associations
Chapter 7: Practice #5: Allowing the Crowd to Play Any Innovation-Enabling They Choose
Section III: WHAT'S NEXT: IMPLICATIONS FOR RESEARCH, TECHNOLOGY PLATFORMS, AND MANAGERS
CHAPTER 8: Tying it All Together: A Theory of Collective Production of Innovation to Inspire Future Research
Chapter 9: Designing Technology Platforms for Collective Co-Proudction: Advice When Selecting Crowdsourcing Platforms
Chapter 10: Unleashing the Crowd: Overcoming the Managerial Challenges
Chapter 11: FINAL WORDS: WHAT'S THE FUTURE: Managing Organizations as Crowds Enabled by Super-Connectivity and Big Data
About the Author: Ann Majchrzak is Chaired Professor of Business Administration and Digital Innovation at the Marshall School of Business, University of Southern California, USA. She is an internationally-known scholar in the fields of management, organization science, and information systems, as well as publishing in top practitioner journals. This is her fourth book.
Arvind Malhotra is H. Allen Andrews Professor of Entrepreneurial Education and Professor of Strategy and Entrepreneurship at the Kenan-Flagler School of Business, University of North Carolina, Chapel Hill, USA. He is an expert on innovation processes, inter-organizational knowledge management, and virtual teams having published in many top-tier academic and practice oriented journals.
