Unload the Clip Book by Randy S Bolinger - Bookswagon
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Unload the Clip

Unload the Clip


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About the Book

Unload The Clip is a compilation of proven marketing, communications, and public relations techniques that have been successfully deployed in years of guerrilla marketing. The title itself, "Unload The Clip", is a reference to using all of the ammunition and every resource in your marketing arsenal to outgun (i.e., out market) the competition in a very competitive marketplace. The book is a diverse resource that will provide different insights to readers at all experience levels and expertise in marketing. Seasoned marketing veterans and new recruits alike will benefit from the concepts and tips presented in this humorous, informative and easy-to-read look at marketing techniques from Marketing 101 through graduate level concepts. Unload the Clip will provide a fresh perspective on marketing techniques.
About the Author: Unload the Clip is the brainchild of marketer, author, entrepreneur and humorist Randy S. Bolinger. His career as a corporate professional spans an uncommon breadth of marketing, communications, public relations, brand management, business development, sales and sales management disciplines. Before starting his own marketing company, he worked for multi-billion dollar companies like Suzuki, Bombardier and Volvo; early-stage companies like Cirrus Design and Columbia Aircraft, and a start-up company that hard-core motorcycle aficionados may recognize, Excelsior-Henderson Motorcycles. The diversity of professional expertise with companies at various stages of growth provides the rare insight into the black art of marketing. The book is chocked-full of tips and insights for the practical development and execution of effective marketing initiatives gleaned from years of experience with the companies noted above. Today the author manages AMPT Associates(TM). AMPT is a thriving boutique marketing, communications, public relations and strategic planning firm solely focused on assisting companies in four industries-Aviation, Marine, Powersports & Transportation.


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Product Details
  • ISBN-13: 9781419688867
  • Publisher: Booksurge Publishing
  • Publisher Imprint: Booksurge Publishing
  • Height: 203 mm
  • No of Pages: 122
  • Series Title: English
  • Sub Title: How to Outgun Your Competition
  • Width: 133 mm
  • ISBN-10: 1419688863
  • Publisher Date: 14 Dec 2009
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 186 gr


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