Unternehmensentwicklung by Jochen Schellinger- Bookswagon UAE
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Unternehmensentwicklung

Unternehmensentwicklung


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About the Book

Strategische und marketingbezogene Aspekte der Unternehmensentwicklung.- Disruptime! - Guidance towards radical and disruptive innovation.- Agile Geschäftsmodellentwicklung in der Naturpädagogik.- Strategieinstrumente - Untersuchung der kognitiven Verzerrungen bei Entscheidungsträgern.- Strategische Prozesse und Instrumente von KMU in der ICT-Branche.- Projektportfolio-Management.- Modell zur Entwicklung einer Beschaffungsstrategie.- Talent Management in Schweizer KMU.- Crowdfunding als neue Art der Finanzierung.- Identifikationsmerkmale von Organisationen aus der Sicht von Leistungssportlern.- Dynamisierung des EFQM Excellence Modells bei den Schweizerischen Bundesbahnen.- Kundenintegration als Methode der marktorientierten Leistungserstellung in der Sport- und Lifestylebranche.- Corporate Brand Management für KMU im B2B-Segment.- Nutzung von Cross-Selling-Potenzialen in reifen und gesättigten B2B-Marktsegmenten.- Preisbildung des Rohstoffes Wolfram am globalen Markt.


About the Author:

Prof. Dr. Kim Oliver Tokarski ist Leiter Institut Unternehmensentwicklung an der Berner Fachhochschule.
Prof. Dr. Jochen Schellinger ist Studiengangleiter Master Betriebsökonomie an der Berner Fachhochschule.
Prof. Philipp Berchtold ist Studiengangleiter Bachelor Betriebsökonomie an der Berner Fachhochschule.


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Product Details
  • ISBN-13: 9783658002824
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 309
  • Series Title: German
  • Sub Title: Strategien Und Instrumente Aus Forschung Und Praxis
  • Width: 170 mm
  • ISBN-10: 3658002824
  • Publisher Date: 06 Jan 2016
  • Edition: 1. Aufl. 2016 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 17 mm
  • Weight: 562 gr


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