Unternehmensführung Book by Joachim Wolf - Bookswagon
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Unternehmensführung

Unternehmensführung


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About the Book

Professor Macharzina und Professor Wolf vermitteln in ihrem didaktisch anspruchsvoll aufbereiteten und bereits in neun Auflagen sehr erfolgreichen Lehrbuch einen systematischen Überblick über Funktionen, Instrumente und Praxis des Managements aus internationaler Perspektive.
Für die Neuauflage wurde das Lehrbuch wieder komplett durchgesehen und unter pädagogisch-didaktischen Gesichtspunkten weiter verbessert. Dabei wurden zahlreiche Forschungsergebnisse berücksichtigt sowie die Fall- und Praxisbeispiele aktualisiert und bei Bedarf angepasst. Folgende Neuerungen sind besonders hervorzuheben:

  • Neue Methoden des Stakeholder-Managements
  • Aktualisierung des Kapitels zur Corporate Governance (z.B. Berücksichtigung aktueller Entwicklungen im rechtlichen Bereich; Einarbeitung aktueller empirischer Untersuchungen)
  • Neuer Abschnitt über die Bedeutung von Sozialkapital für Unternehmen
  • Entscheidungsfindung in matrixstrukturierten Unternehmen
  • Neues Kapitel über Digitalisierung und Unternehmensführung
  • Neue Fall- und Praxisbeispiele zur Angemessenheit der Unternehmens-Umwelt-Perspektive, zur Interpretation von Umweltentwicklungen (Elektromobilität), zu Wettbewerbsstrategien, zur Führungskräfte-Vergütung und zur Unternehmensethik

About the Author:

Professor em. Dr. Profs. h.c. Dres. h.c. Klaus Macharzina war Inhaber des Lehrstuhls für Unternehmensführung, Organisation und Personalwesen sowie Leiter der Forschungsstelle für Export- und Technologiemanagement (EXTEC) der Universität Hohenheim in Stuttgart. Er ist außerdem Honorary Editor der Zeitschrift mir - Management International Review.
Professor Dr. Dr. h.c. Joachim Wolf ist Inhaber des Lehrstuhls für Organisation der Christian-Albrechts-Universität zu Kiel. Er ist außerdem Co-Editor-in-Chief der Zeitschrift mir - Management International Review.


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Product Details
  • ISBN-13: 9783658179014
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Height: 240 mm
  • No of Pages: 1192
  • Spine Width: 0 mm
  • Width: 168 mm
  • ISBN-10: 3658179015
  • Publisher Date: 07 Nov 2017
  • Binding: Hardback
  • Language: German
  • Returnable: Y
  • Weight: 160 gr


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