Unternehmenskommunikation im Change Management im Zuge der digitalen Transformation
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Unternehmenskommunikation im Change Management im Zuge der digitalen Transformation

Unternehmenskommunikation im Change Management im Zuge der digitalen Transformation


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About the Book

Bachelorarbeit aus dem Jahr 2023 im Fachbereich BWL - Unternehmenskommunikation, FOM Hochschule für Oekonomie und Management gemeinnützige GmbH, Hochschulstudienzentrum Hamburg, Sprache: Deutsch, Abstract: Diese Bachelor-Arbeit befasst sich mit drei Kommunikationsmodellen in Bezug auf das Change Mangement. Die Modelle sind Kurt Lewins 3-Phasen-Modell, John Paul Kotters 8-Stufen-Modell und die Veränderungskurve von Elisabeth Kübler-Ross. Die drei Modelle stellen bis heute essenzielle Grundlagen für die Kommunikation im Change Management dar. Alle drei Modelle eint eine Gemeinsamkeit. Sie wurden alle vor dem Zeitalter der digitalen Transformation entwickelt. Während Kotters Modell, das Jüngste dieser drei Modelle, in den 1990er Jahren entwickelt wurde und somit noch die Anfänge des Internets miterlebt hat, reicht Lewins Modell gar bis in die Nachkriegszeit zurück. Die digitale Transformation hat jedoch einen erheblichen Einfluss auf viele Unternehmen, deren Geschäftsprozesse und -strukturen und wirkt sich auf die Unternehmenskultur aus. So hat sich auch die Unternehmenskommunikation in den letzten 80 Jahren deutlich weiterentwickelt. Es stellt sich die Frage, inwiefern sich diese als Bestandsteil des Change Managements im Zuge der digitalen Transformation verändert hat und welche Erkenntnisse für das Change Management und dessen theoretischen Grundlagen für das heutige Zeitalter zu gewinnen sind. Die Zielsetzung der vorliegenden Bachelor-Thesis besteht darin, die Veränderung der Unternehmenskommunikation im Change Management im Zuge der digitalen Transformation literaturbasiert darzustellen und zu analysieren. Die Bachelor-Thesis beschäftigt sich mit den oben aufgeführten Change Management Modellen und dem Wandel der Unternehmenskommunikation durch die digitale Transformation. Im Fokus stehen hier diese Modelle und deren Aktualität und Anwendbarkeit in der digitalen Transformationsphase, in der sich Unternehmen in der heutigen Zeit wiederfinden. Dem Leser soll verdeu


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Product Details
  • ISBN-13: 9783346931665
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 150 gr
  • ISBN-10: 3346931668
  • Publisher Date: 22 Aug 2023
  • Height: 210 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 148 mm


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