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Unternehmenskommunikation Und Journalismus

Unternehmenskommunikation Und Journalismus


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About the Book

Nachhaltigkeitskommunikation.- PR-Newsrooms und Corporate Newsrooms.- Multimedia Storytelling in Newsrooms.- Intersystembeziehungen von Journalismus und Public Relations.- Entscheidungsstrategien journalistischer Start-ups.- Qualitätsjournalismus als Bedingung für glaubwürdige Unternehmenskommunikation.- Lehre und Ausbildung zwischen Journalismus und Unternehmenskommunikation.- Interaktion von Wirtschaftsjournalisten und Kommunikatoren.
About the Author: Prof. Dr. Sebastian Pranz ist Professor für Journalismus und Unternehmenskommunikation an der Hochschule Macromedia in Köln. Er arbeitet zu digitalen Innovationen und neuen Erzählformen. Als Medienentwickler berät er Redaktionen und Unternehmen.Prof. Dr. Henriette Heidbrink ist Professorin für Applied Media Science an der Hochschule RheinMain in Wiesbaden. Sie forscht zu Innovation im digitalen Journalismus und begleitet journalistische Projekte bei ihrer Medien- und Formatentwicklung.Prof. Dr. Florian Stadel ist Professor für Journalistik an der Hochschule Macromedia in Stuttgart. Zuvor war er als Medienberater unter anderem für die Neue Zürcher Zeitung, die Süddeutsche Zeitung sowie zahlreiche regionale Verlagshäuser tätig. Prof. Dr. Riccardo Wagner ist Leiter der Media School sowie Professor für Marketing und Unternehmenskommunikation an der Hochschule Fresenius in Köln. Zudem ist er seit mehr als zwanzig Jahren in den Bereichen Kommunikation und Management tätig.
Mit Beiträgen von:
-Dr. Matthias Albisser, Hochschule Luzern-Prof. Dr. Christopher Buschow, Bauhaus-Universität Weimar-Prof. Dr. Matthias Degen, Westfälische Hochschule-Prof. Dr. Alexander Godulla, Universität Leipzig-M.A. Benjamin Held, Westfälische Hochschule-Dr. Constanze Jecker, Hochschule Luzern-Prof. Dr. Florian Meißner, Hochschule Macromedia-M.A. Megan Neumann, Ostfalia Hochschule für angewandte Wissenschaften-Prof. Dr. Marc-Christian Ollrog, Ostfalia Hochschule für angewandte Wissenschaften-Rosanna Planer, Universität Leipzig-Prof. Dr. Lars Rademacher, Hochschule Darmstadt-Prof. Dr. Christoph Raetzsch, School of Communication and Culture-Dr. Jonas Schützeneder, Katholische Universität Eichstätt-Ingolstadt-Prof. Dr. René Seidenglanz, Quadriga Hochschule-M.A. Hauke Serger, Bauhaus-Universität Weimar-Dr. Klaus Spachmann, Universität Hohenheim-B.A. Karoline Steinbock, Ostfalia Hochschule für angewandte Wissenschaften-M.A. Maike Suhr, Bauhaus-Universität Weimar-Dr. Daniel Vogel, fög - Forschungszentrum Öffentlichkeit und Gesellschaft-Prof. Dr. Stefan Weinacht, Westfälische Hochschule-Prof. Dr. Cornelia Wolf, Universität Leipzig


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Product Details
  • ISBN-13: 9783658354701
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer
  • Height: 244 mm
  • No of Pages: 250
  • Spine Width: 16 mm
  • Weight: 539 gr
  • ISBN-10: 3658354704
  • Publisher Date: 11 Feb 2022
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Zwischen Konvergenz Und Konkurrenz
  • Width: 170 mm


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