Unternehmensleitbild und Nachhaltigkeit by Patrick Kanberger
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Unternehmensleitbild und Nachhaltigkeit

Unternehmensleitbild und Nachhaltigkeit


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About the Book

Masterarbeit aus dem Jahr 2020 im Fachbereich Ingenieurwissenschaften - Wirtschaftsingenieurwesen, Note: 1,7, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Das Hauptziel dieser Forschungsarbeit soll sein, die Verankerung des Nachhaltigkeitsgedankens in den Leitbildern ausgesuchter DAX-Unternehmen zu analysieren und diese miteinander zu vergleichen. Um die praktische Relevanz bzw. die Umsetzung und Anwendung der einzelnen Leitbilder zu ergründen, werden hierzu auch die zugehörigen Nachhaltigkeitsberichte bezüglich des Nachhaltigkeitsfokus des jeweiligen Leitbildes analysiert. Dabei ergibt sich folgende Forschungsfrage: Wie stark ist Nachhaltigkeit in ausgewählten DAX-Unternehmen unterschiedlicher Branchen im jeweiligen Unternehmensleitbild verankert und welchen Stellenwert nimmt sie ein? Eine tiefergehende Betrachtung dieses Themenschwerpunktes führt zu folgenden Fragestellungen: Wie differenziert wird der Nachhaltigkeitsbegriff in den Unternehmensleitbildern betrachtet? Wie unterscheiden sich die jeweiligen Unternehmensleitbilder im Verständnis und Umgang mit Nachhaltigkeit? Welche Schwerpunkte setzen die unterschiedlichen Konzerne im Kontext der Nachhaltigkeit? Wird in den untersuchten Unternehmen die in den Unternehmensleitbildern theoretisch manifestierte Nachhaltigkeit bzw. nachhaltiges Wirtschaften in der Praxis auch gelebt?


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Product Details
  • ISBN-13: 9783346317063
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 138
  • Spine Width: 8 mm
  • Weight: 240 gr
  • ISBN-10: 3346317064
  • Publisher Date: 06 Dec 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine vergleichende Analyse ausgewählter DAX-Unternehmen
  • Width: 148 mm

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