Unternehmensverantwortung Und Medien by Jan Hendrik Quandt
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Unternehmensverantwortung Und Medien

Unternehmensverantwortung Und Medien


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About the Book

Unternehmensverantwortung und Medien spannt als Begriffspaar thematisch einen weiten Bogen: von a) der Verantwortung von Unternehmen der Gesellschaft und ihren Medien gegenuber, uber b) die Verantwortung der Medien uber Unternehmen aus kritischer Warte zu berichten bis hin zu c) der eigenen Verantwortung von Medien als Unternehmen. Jeder dieser Verantwortungskonstruktionen ist in der medial gepragten Welt des 21. Jahrhunderts hochaktuell. Die drei Spannungsfelder lassen sich grob folgendermassen umreissen: Unternehmen stehen in der Verantwortung, der Gesellschaft gegenuber eine offene Kommunikation zu fuhren. Hierbei sind die Medien ein Mittler, um zwischen den Unternehmen und der Gesellschaft zu "ubersetzen". Spezialisierte Beratungen beschaftigen sich mit Unternehmenskommunikation und Reporting. Medien stehen in der Verantwortung, in ihrer zugeschriebenen Funktion als "vierte Gewalt" oder "Watchdogs" kritisch und aufklarend uber Unternehmen zu berichten. Die gesellschaftliche Kompetenzzuschreibung an die Medien als Gewalt neben Legislative, Exekutive und Jurisdiktion bedingt gleichzeitig den Anspruch auf die verantwortliche Ubernahme dieser Rolle. Medien stehen nicht zuletzt aber auch in der Verantwortung, als Unternehmen den gesellschaftlichen Anspruchen an verantwortungsvolle Wirtschaftsakteure gerecht zu werden. Offensichtlich fuhren die drei angefuhrten Verantwortungskonstruktionen zu Widerspruchen und Spannungen untereinander. Dies soll Anlass zur Debatte uber das Verhaltnis von Unternehmensverantwortung und Medien geben. Einen kleinen Beitrag zu dieser anstehenden Debatte will der vorliegende Band leisten. Mit Beitragen von Thorsten Busch, Achim Halfmann, Janina Kalle, Alexander Lorch, Thomas Petersen, Christoph Picker, Jan Hendrik Quandt, Hendrikje Riemann, Wolfgang Schumacher und Klaus Wiegerling.


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Product Details
  • ISBN-13: 9783866188303
  • Publisher: Nomos Verlagsgesellschaft
  • Publisher Imprint: Rainer Hampp
  • Height: 210 mm
  • No of Pages: 108
  • Spine Width: 0 mm
  • Width: 150 mm
  • ISBN-10: 3866188307
  • Publisher Date: 15 Feb 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 750 gr

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