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Unthinkable (Revised and Updated)

Unthinkable (Revised and Updated)


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About the Book

Unlock the secrets of survival with this riveting expedition into the science of disaster--now revised and updated to address the pandemic, the role of social media in disaster response, and more--from the New York Times bestselling author of The Smartest Kids in the World

"The thinking person's manual for getting out alive."--NPR's "Book Tour"

Disaster can come in many forms, from earthquakes and wildfires to pandemics and acts of terror. Afterwards, when the dust settles and the survivors emerge, we can't help but wonder: Why did they live when so many others perished?

In The Unthinkable, prize-winning journalist Amanda Ripley, who has covered some of the most devastating disasters of our age, sets out to find the answers. To understand the human reaction to chaos and imminent danger, she turns to leading brain scientists, trauma psychologists, and other disaster experts--formal and informal--from a Holocaust survivor who studies heroism to a master gunfighter who learned to overcome extreme fear. Along the way, we learn about the perils of crowd psychology, the elegance of the brain's fear circuits, how leaders can build trust quickly, and the many other invisible factors that can make the difference between death and survival.

Seamlessly marrying neuroscience, firsthand accounts, and thrilling investigative journalism, The Unthinkable is a must-read for anyone who has ever wondered how they would respond in a life-or-death situation--or wanted to increase their odds of survival. This brand new and revised edition updates all the original research and features timely material on enormous, slow-moving disasters like pandemics and climate catastrophes. Most importantly, it reveals the brain's ability to do much, much better--with a little help.
About the Author: Amanda Ripley is a New York Times bestselling author, a Washington Post contributor, and the co-founder of Good Conflict, a media and training company that helps people get smarter about how they fight. Her work has appeared in Time, Politico, The New York Times, The Atlantic, The Wall Street Journal, Slate, The Guardian, Harvard Business Review, and The Times (UK). Her other books include The Smartest Kids in the World and High Conflict.


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Product Details
  • ISBN-13: 9780593796726
  • Publisher: Harmony/Rodale
  • Publisher Imprint: Harmony
  • Height: 203 mm
  • No of Pages: 384
  • Spine Width: 28 mm
  • Weight: 412 gr
  • ISBN-10: 0593796721
  • Publisher Date: 20 Aug 2024
  • Binding: Paperback
  • Language: English
  • Returnable: Y
  • Sub Title: Who Survives When Disaster Strikes--And Why
  • Width: 132 mm


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