Usages et gratification dans les articles de journaux
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Usages et gratification dans les articles de journaux

Usages et gratification dans les articles de journaux


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About the Book

La réaction des lecteurs, en tant que mécanisme de retour d'information efficace, qui se nourrit de subjectivité et d'un individualisme marqué, est un mode important de partage des connaissances entre le public des journaux et les chroniqueurs. Les chercheurs en médias de masse n'ont accordé que peu d'attention aux besoins des lecteurs d'articles de presse. L'étude a donc analysé le contenu thématique et la valeur fonctionnelle des réactions des lecteurs. Les résultats montrent que le contenu des réactions des lecteurs est fonction des variables suivantes: le sujet, le style et le mécontentement. D'un point de vue fonctionnel, les réactions des lecteurs, en créant un forum d'échange de commentaires et de critiques, favorisent l'intégration sociale, permettent aux chroniqueurs d'améliorer leur façon d'écrire, aident les journaux à construire et à maintenir leur lectorat, fournissent un moyen d'évaluer la compréhension et la disposition du public à l'égard des messages médiatiques et offrent aux fidèles de la chronique une plate-forme pour la propagation des points de vue et l'expression des sentiments. La réaction des lecteurs est donc une condition nécessaire à une société libre. Ce livre sera donc utile aux chercheurs sur l'audience des médias de masse, aux responsables des médias, aux chroniqueurs et aux futurs chroniqueurs.


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Product Details
  • ISBN-13: 9786206301134
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 141 gr
  • ISBN-10: 6206301133
  • Publisher Date: 31 Jul 2023
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 152 mm


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