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USO Do Humor Na Publicidade Actual

USO Do Humor Na Publicidade Actual


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About the Book

Construir a personalidade da marca não é fácil, muito menos fazê-lo através do humor. Você precisa ter um conhecimento das diferentes teorias das piadas, humor e comédia; contribuições de grande importância de filósofos, sociólogos e psicólogos que dedicaram tempo e esforço a um conceito que muitas vezes é confuso para a sociedade, mas que é aplicado sem qualquer inconveniente na vida cotidiana. O riso levanta questões sobre o comportamento humano na capacidade mental e física para executar este tipo de gesto, que é aceite ou sancionado pelo povo comum. Neste caso, o riso é uma questão de análise para uma finalidade comunicativa e publicitária. Na relação entre humor e construção da marca, é necessário realizar uma investigação sobre a personalidade humana, e depois transferi-la para o nome da marca, que em primeira instância é inerte e sem sentido, gerando um valor específico no indivíduo na sua primeira percepção do produto, que consegue dentro deste processo uma imagem do produto como expressão humana, e como esta consegue ao longo do tempo um posicionamento na mente do consumidor.


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Product Details
  • ISBN-13: 9786202886802
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Edicoes Nosso Conhecimento
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6202886803
  • Publisher Date: 13 Oct 2020
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 190 gr


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