Utilisation des Relations Publiques par L'agence de Gestion des Urgences de L'etat de Benue
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Utilisation des Relations Publiques par L'agence de Gestion des Urgences de L'etat de Benue

Utilisation des Relations Publiques par L'agence de Gestion des Urgences de L'etat de Benue


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About the Book

L'étude, intitulée "Utilisation des relations publiques par l'Agence de gestion des urgences de l'État de Benue: The 2022 Makurdi Flood in Benue State of Nigeria in Perspective", évalue les stratégies de relations publiques de la BESEMA lors de l'inondation de Makurdi en 2022, en se basant sur la théorie de la gestion des problèmes. En utilisant un modèle de recherche par sondage et des questionnaires pour la collecte des données, l'étude révèle que la publicité, en particulier les communiqués de presse, a été le principal outil de relations publiques utilisé par la BESEMA. Ces stratégies ont été largement utilisées pour sensibiliser le public à la sécurité pendant les inondations, avec des activités de relations publiques hebdomadaires visant à protéger les résidents dans les zones sujettes aux inondations. L'application de ces stratégies a permis de réduire de manière significative les pertes potentielles dues aux inondations, ce qui témoigne de leur efficacité. L'étude conclut que l'utilisation de la publicité par la BESEMA a été efficace dans la gestion de la crise des inondations de 2022 et recommande que le gouvernement recrute du personnel plus qualifié pour la BESEMA et d'autres agences afin d'améliorer la communication sur les catastrophes et la sécurité publique.


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Product Details
  • ISBN-13: 9786207979141
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 163 gr
  • ISBN-10: 6207979141
  • Publisher Date: 23 Aug 2024
  • Height: 229 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 152 mm


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