Utilização de Relações Públicas Pela Agência de Gestão de Emergências do Estado de Benue
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Utilização de Relações Públicas Pela Agência de Gestão de Emergências do Estado de Benue

Utilização de Relações Públicas Pela Agência de Gestão de Emergências do Estado de Benue


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About the Book

O estudo, "Public Relations Use by Benue State Emergency Management Agency: The 2022 Makurdi Flood in Benue State of Nigeria in Perspective", avalia as estratégias de relações públicas da BESEMA durante as cheias de Makurdi em 2022, com base na Teoria da Gestão de Problemas. Utilizando um desenho de pesquisa de inquérito e questionários para a recolha de dados, o estudo revela que a publicidade, especialmente os comunicados de imprensa, foi a principal ferramenta de relações públicas utilizada pelo BESEMA. Estas estratégias foram largamente utilizadas para sensibilizar o público para a segurança durante as cheias, com actividades semanais de relações públicas destinadas a proteger os residentes em áreas propensas a cheias. A aplicação destas estratégias reduziu significativamente as perdas potenciais resultantes das cheias, o que indica a sua eficácia. O estudo conclui que o uso da publicidade pelo BESEMA foi eficaz na gestão da crise das cheias de 2022 e recomenda que o governo recrute mais pessoal qualificado para o BESEMA e outras agências para melhorar a comunicação de desastres e a segurança pública.


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Product Details
  • ISBN-13: 9786207979165
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 163 gr
  • ISBN-10: 6207979168
  • Publisher Date: 23 Aug 2024
  • Height: 229 mm
  • No of Pages: 68
  • Spine Width: 4 mm
  • Width: 152 mm


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