Valeur perçue et satisfaction des consommateurs
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Valeur perçue et satisfaction des consommateurs

Valeur perçue et satisfaction des consommateurs


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About the Book

Des études récentes ont prouvé que les agriculteurs deviennent plus informés et demandent de meilleures performances de la part des produits et des entreprises. Ce livre est une tentative de comprendre la valeur et la satisfaction que les agriculteurs perçoivent à l'égard des différents produits agrochimiques utilisés dans l'agriculture. Ce livre est basé sur une étude de terrain menée à Jorhat (Inde) dans le but d'évaluer l'image actuelle des entreprises agrochimiques, de leurs produits et de leurs concurrents. Ce livre permet également de connaître les préférences des agriculteurs en matière de forme parmi les marques de l'assortiment et de savoir quelle est la valeur perçue des différentes marques de pesticides. Cette étude aidera les entreprises à savoir si leurs produits sont en mesure de répondre aux attentes des agriculteurs, car cela influe à la fois sur la satisfaction et la probabilité de rachat. Le livre est utile aux étudiants de premier et de troisième cycle et aux chercheurs en économie agricole, en marketing agricole, en agroalimentaire et en commerce. Il est également utile pour les diverses entreprises de produits agrochimiques, les responsables et le personnel des départements impliqués dans le développement de l'agriculture.Traduit avec www.DeepL.com/Translator (version gratuite)


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Product Details
  • ISBN-13: 9786203049428
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 195 gr
  • ISBN-10: 6203049425
  • Publisher Date: 02 Nov 2021
  • Height: 229 mm
  • No of Pages: 92
  • Spine Width: 6 mm
  • Width: 152 mm


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