Venda mentes, não as pessoas Book by Samuel Menzie
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Venda mentes, não as pessoas

Venda mentes, não as pessoas


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About the Book

Por que dizemos que gostamos da cor azul quando estudos mostram que preferimos o verde? Quais são as dez necessidades básicas que determinam em que gastamos dinheiro? Em que frase se baseia muito do sucesso de uma multinacional como a Starbucks? Achamos que sabemos por que compramos, mas a verdade é que a maioria de nossas aquisições são feitas inconscientemente. Por esse motivo, entender como o cérebro funciona e quais elementos fazem um produto ou serviço vender melhor é a chave para o sucesso. Precedido por um grande sucesso internacional, este livro irá mergulhá-lo na fascinante ciência do neuro marketing e ensinar as chaves para vender mais e investir menos.
Este livro sobre neuro vendas é a conclusão de vários anos de estudos focados em entender como a mente humana funciona nos processos de vendas. Por muito tempo, falei sobre como fazer publicidade e branding mais eficazes, melhores produtos e conceitos, bem como inovações estratégicas e valiosas, mas muitas vezes as equipes de vendas me diziam: "Queremos saber como vender mais porque é disso que vivemos."
Acredito que todos no mundo deveriam aprender a vender, porque quem não sabe fazer não ganha nada, nem um sócio, tão simples assim. Não importa se você se dedica à medicina ou à venda de apartamentos, se dirige uma empresa ou lidera uma organização, acima de tudo você deve saber vender, seja seu conhecimento, suas ideias, seus produtos ou sua liderança. Não há dúvida de que a arte de saber vender deixa muito na vida porque ajuda você a alcançar as coisas de forma mais rápida e eficaz, e sem muito desgaste.
Este livro é interessante para pessoas como você, que entendem a importância de poder se comunicar e se conectar efetivamente com os outros, como estratégia para garantir que o produto ou serviço que você oferece tenha um impacto positivo, para gerar maior proximidade e aceitação. A fisiologia de mulheres e homens é diferente, assim como os comportamentos e processos cognitivos de nossos cérebros. Quando, nos exemplos que incluo, simplifico e generalizo as diferenças entre comportamentos masculinos e femininos perante uma venda, faço-o apenas para ilustrar as minhas conclusões.


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Product Details
  • ISBN-13: 9798358658240
  • Publisher: Amazon Digital Services LLC - Kdp
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 198
  • Spine Width: 11 mm
  • Weight: 322 gr
  • ISBN-10: 8358658249
  • Publisher Date: 17 Oct 2022
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Sub Title: Neuro Sales A ciência de vender mais falando menos
  • Width: 152 mm


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