Vendere con il Sito Web by Federico Dami at Bookstore UAE
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Vendere con il Sito Web

Vendere con il Sito Web


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About the Book

Vendere con il Sito Web: Per far diventare il sito della Tua azienda il miglior reparto vendite che tu abbia mai avuto, capace ogni giorno di portarti clienti "caldi", pronti ad acquistare i Tuoi prodotti.Molti imprenditori lamentano di non aver in mente una linea chiara da seguire per condurre con profitto la propria azienda nel web, non comprendono da dove iniziare né come proseguire... Scritto da un imprenditore per imprenditori, questo libro non ha l'obiettivo di insegnare a chi ha altro da fare a realizzare siti, ma è piuttosto un ragionamento pratico, diretto e veloce che ogni imprenditore dovrebbe fare per prendere consapevolezza su come strutturare il proprio sito web, con quale tipo di comunicazione presentare i propri prodotti, come trovare nuovi clienti, come gestire i prezzi, i feedback e l'assistenza clienti, come gestire la propria presenza sui social ed in generale comprendere quali opportunità la "rete" possa offrire alla propria azienda e quali insidie invece possa nascondere .Niente "guide" per addetti ai lavori, ma una raccolta di dubbi, equivoci, idee, test, raccolti in 10 anni di consulenza alle aziende, organizzata secondo un "filo logico" che possa aiutare gli imprenditori a definire un percorso chiaro e lineare affinché la presenza online sia uno straordinario investimento e non una semplice spesa.TROVERAI: IMPARARE A VENDERE, ANZI A NON VENDERE1 Ecco perché un sito non funziona 2 Non abbiamo più bisogno di niente, e allora si comprano le emozioni3 Se il tuo prodotto non è unico non emoziona, non si vende4 Persuadere "responsabilmente" VS vendere a tutti i costiIL MIGLIOR SITO PER VENDERE5 Come dovrebbe essere un sito che possa funzionare6 È bello ma non balla7 Ad ognuno il suo sitoVINCONO I CONTENUTI8 Come descrivere, per vendere, i tuoi prodotti sul web.9 Le foto: il tuo primo e miglior biglietto da visita10 I video: la comunicazione trasversale11 La strategia del prezzo12 Se non hai una buona reputazione non lo vendi: i feedback13 L'assistenza pre e post vendita: un volano per le tue venditeCOSA PUO' FARE GOOGLE PER TE14 Il posizionamento Organico su Google (e sugli altri motori di ricerca)15 Google My Business per le aziende: il posizionamento locale16 Ads: la pubblicità a pagamento di GoogleVENDERE E' BENE, RI-VENDERE E' MEGLIO!17 Seguilo!!! (Responsabilmente): il retargeting18 Up-Selling, Cross-Selling e Down-Selling 18819 La comunicazione aziendale per mail: newsletter e sales letterI SOCIAL: IL MOTORE PER I TUOI AFFARI20 Quello che i principali social network possono fare per la tua azienda21 Facebook22 Instagram23 YouTube24 LinkedInVENDI SENZA MUOVERE UN DITO (O QUASI)25 Il funnel di marketing TESTA, MISURA, OTTIMIZZA... RICOMINCIA26 Misurare i risultati per correggere il sito nel tempo con Google Analytics


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Product Details
  • ISBN-13: 9781070379746
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 203 mm
  • No of Pages: 290
  • Spine Width: 15 mm
  • Width: 133 mm
  • ISBN-10: 1070379743
  • Publisher Date: 22 Sep 2019
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 354 gr


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