Veranderungskonzepte und Strategische Transformation: Trends, Krisen, Innovationen als Chancen nutzen
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Veranderungskonzepte und Strategische Transformation: Trends, Krisen, Innovationen als Chancen nutzen

Veranderungskonzepte und Strategische Transformation: Trends, Krisen, Innovationen als Chancen nutzen


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About the Book

In vielen Branchen kommen Unternehmen in ihren Geschaften immer schneller an strategische Wendepunkte, ausgelost durch Trends, Krisen und Innovationen. Am strategischen Wendepunkt entscheidet sich, ob es gelingt, geschaftlich zu neuen Ufern aufzubrechen, das heit eine strategische Transformation des Geschaftsmodells, des Produktspektrums und der Prozesse zu planen und umzusetzen. Auf solche Situationen zugeschnitten bietet dieses prozessorientierte Handbuch fur Veranderungsstrategien einen praxiserprobten, mit zahlreichen Falldarstellungen illustrierten Werkzeugkoffer zur Strategieentwicklung und -implementierung. Dabei paaren die Autoren inhaltliche Substanz und hohe praktische Relevanz mit hervorragender Lesbarkeit. Funf klar strukturierte Strategiebausteine helfen, systematisch strategische Optionen fur Geschafte zu entwickeln. Praxiserprobte Methoden unterstutzen dabei, eine strategische Transformation zugig einzuleiten und nachhaltig umzusetzen. Mehr als 150 Beispiele aus der Wirtschaft untermauern plastisch Modelle der Verhaltenspsychologie und Unternehmensentwicklung und ermoglichen ein tieferes Verstandnis der Schlusselfaktoren erfolgreicher Transformationen. Auf strategische Transformationen ausgerichtete Change-Management-Methoden unterstutzen die Verankerung der Strategie im Unternehmen. - Geschaftsverantwortlichen, Fuhrungskraften und Strategen dient das Buch als umfassender Handlungsleitfaden zur systematischen Initiierung und Durchfuhrung strategischer Transformationen. - Berater erhalten eine praxiserprobte Systematik zur Entwicklung strategischer Optionen und wertvolle Hinweise, wie sie Transformationsprojekte erfolgreich begleiten konnen. - Unternehmerisch orientierte Studierende konnen ihr Strategie-Know-how gezielt vertiefen und ihr strategisches Denken anhand zahlreicher Beispiele schulen.


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Product Details
  • ISBN-13: 9783895788062
  • Publisher: Publicis MCD Werbeagentur GmbH
  • ISBN-10: 3895788066
  • Publisher Date: 8/21/2012


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Veranderungskonzepte und Strategische Transformation: Trends, Krisen, Innovationen als Chancen nutzen
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