Veranstaltungsmanagement Book by Feeline Massonne
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Veranstaltungsmanagement

Veranstaltungsmanagement


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About the Book

Das Buch vermittelt wichtige Kenntnisse für das Veranstaltungsmanagement im ländlichen Raum. Durch die geringe Bevölkerungsdichte und das besondere kulturelle Angebot im ländlichen Raum stehen Veranstaltungshallen außerhalb der großen städtischen Ballungszentren vor besonderen Herausforderungen. Im Rahmen der Case Study werden deshalb dort für Veranstaltungshallen maßgeschneiderte Geschäftsmodelle entwickelt. Mithilfe dieser Modelle können Veranstaltungshallen im ländlichen Raum wirtschaftlich erfolgreich betrieben werden. Bei der Entwicklung von Geschäftsmodellen regionaler Kulturbetriebe sind die Erarbeitung einer Marketingstrategie und die Förderung des Kulturtourismus von elementarer Bedeutung. Zusätzlich spielt auch die Auseinandersetzung mit politischen Gremien und Interessensvertretungen vor Ort eine wichtige Rolle. Im Mittelpunkt aller Überlegungen steht jedoch die Platzierung von kulturellen Highlights fernab der kulturellen Leuchtturmprojekte in Großstädten und Metropolen. Am Beispiel einer Veranstaltungshalle im ländlichen Raum wird eine Standortanalyse durchgeführt. Außerdem werden Entwicklungspotenziale aufgezeigt und ein Marketingkonzept wird erarbeitet. Mit Hilfe der vorgestellten Werkzeuge lassen sich auch für andere Kulturorganisation im ländlichen Raum Lösungen entwickeln.

Die Leuphana Case Studies sind ein Projekt, das in Zusammenarbeit mit kleinen und mittelständischen Unternehmen erstellt und entwickelt worden ist. Sie sind ein Lehrbuch, mit dessen Hilfe Unternehmen, die vor ähnlichen Herausforderungen stehen, selbige bewältigen können. Dafür ist keine Hilfe von Dritten notwendig. Auf Grundlage der einzelnen Case Studies werden den Bearbeiterinnen und Bearbeitern elementare Werkzeuge aus der wissenschaftlichen Theorie erklärt. Diese können sie anwenden, um mit den Insiderkenntnissen des eigenen Unternehmens Prozesse zu optimieren, Ziele entwickeln und erreichen oder schwierige Herausforderungen zu bewältigen.


About the Author:

Feeline Massonne ist wissenschaftliche Mitarbeiterin an der Leuphana Universität Lüneburg.

Der Herausgeber der Reihe Christoph Kleineberg ist Projektkoordinator des Inkubator-Projekts Case Studies der Leuphana Universität Lüneburg.


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Product Details
  • ISBN-13: 9783662540039
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 92
  • Series Title: German
  • Weight: 190 gr
  • ISBN-10: 3662540037
  • Publisher Date: 03 Jul 2017
  • Edition: 1. Aufl. 2017 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 6 mm
  • Width: 148 mm


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