Verkaufen im Schlaf by Frank Mühlenbeck - Bookswagon
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Verkaufen im Schlaf

Verkaufen im Schlaf


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About the Book

Wünschen wir uns nicht alle mehr Zeit? Die Digitalisierung bietet jedem die Möglichkeit, Tätigkeiten zu automatisieren, die uns bis heute viel Zeit kosten und uns von wesentlichen Dingen abhalten. Das gilt vor allem für die Bereiche Marketing und Vertrieb: Von der ersten Ansprache des Kunden über das Verkaufsgespräch bis zum Service fallen eine Menge Aufgaben an, die sich digitalisieren lassen. Marketing und Sales Automation nennen sich die neuen Disziplinen, die jeder Manager kennen sollte. Dabei ist es egal, ob Sie ein Ein-Personen-Unternehmen führen oder eine Vorstandsposition in einem Konzern bekleiden. Das Buch Verkaufen im Schlaf führt in die Möglichkeiten und Chancen der digitalen Automatisierung ein. Es zeigt an vielen Praxis-Beispielen anschaulich, wie Unternehmen im B2C- und B2B-Umfeld ihre Marketing- und Verkaufsprozesse automatisieren können - und so Zeit und Kosten sparen. Verkaufen im Schlaf ist heute möglich: Das Buch gibt Ihnen konkrete Handlungsempfehlungen an die Hand, wie Sie die Herausforderungen von Management und Technologie Schritt für Schritt meistern.
About the Author: Frank Mühlenbeck begleitet seit 20 Jahren Unternehmen bei der Digitalisierung. Neben seiner Tätigkeit als Berater und Keynote Speaker investiert er über seine Beteiligungsgesellschaft in junge Unternehmen, die ebenfalls im Umfeld der Digitalisierung agieren, von Content Marketing über Marketing Automation bis zum eLearning. Zudem ist er Mitgründer des Deutschen Instituts für Kommunikation und Recht im Internet an der Cologne Business School. Sein Wissen über die digitale Transformation teilt Mühlenbeck auf seinem Digitalmagazin transformieren.com und als Autor von mittlerweile 9 Büchern.


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Product Details
  • ISBN-13: 9783743102620
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Wie Sie mit Marketing- und Sales-Automation den Vertrieb automatisieren
  • Width: 148 mm
  • ISBN-10: 3743102625
  • Publisher Date: 16 Mar 2018
  • Height: 210 mm
  • No of Pages: 172
  • Spine Width: 10 mm
  • Weight: 286 gr


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