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Vernetzte Verführungen

Vernetzte Verführungen


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About the Book

Zum Geleit: Vernetzte Verführungen verstehen lernen1 Licht in die Dark Arts der Konsumindustrie bringen1.1 Gibt es Dark Arts der Verführung?1.2 Mit bewusstem Handeln den inneren Dämon bezwingen1.3 Alles dreht sich um Vernetzung!2 Das Netz der großen Vier der Verführung2.1 Verführer: immer digitaler, immer persönlicher, immer komplexer2.2 Vermittler: lauter Daten, ummauerte Geschäftsfelder und Influencer, die keiner mehr mag2.3 Verbraucher: Bitte nicht zu persönlich werden!2.4 Kommentatoren: Weg mit dem Schrott im Netz. Wir brauchen Kreativität und ein neues Verständnis, wie Verführung funktioniert!3 Wir fühlen uns ausgeliefert3.1 Unser Problem - Wir wissen, dass wir vieles nicht wissen4 Die Strategie der totalen Vernetzung - Menschen, Gesellschaft, Medien4.1 Bitte kein neues Missverständnis!4.2 Das Bedürfnis nach kommunikativer Wertigkeit4.3 Vernetzung mit dem Menschen4.4 Vernetzung mit den Medien4.5 Vernetzung mit der Gesellschaft5 Verführung, welcome!5.1 Voraussetzungen unserer Souveränität: Wissen - Unterscheiden können - konkludent Handeln5.2 Eine neue Verführungskultur schaffen5.3 Was ist konkret zu tun?


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Product Details
  • ISBN-13: 9783658359706
  • Publisher: Springer vs
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Wie Wir Uns Gegen Die Dark Arts Der Konsumindustrie Wehren
  • Width: 148 mm
  • ISBN-10: 3658359706
  • Publisher Date: 30 Jan 2022
  • Height: 210 mm
  • No of Pages: 208
  • Spine Width: 11 mm
  • Weight: 304 gr


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