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Vertrauen im Stakeholder-Management

Vertrauen im Stakeholder-Management


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About the Book

Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Fachhochschule Brandenburg, Veranstaltung: Bachelorarbeit Betriebswirtschaftslehre, Sprache: Deutsch, Abstract: Angesichts der Konkurrenzsituation, des komplexen Geflechts wirtschaftlicher Beziehungen und der unterschiedlichen Interessenansprüche verschiedener Akteure, ist es für Unternehmen überlebenswichtig, sich in ihrem Umfeld eine solide Wirtschaftsbasis zu verschaffen. Die Basis der Wertgenerierung eines Unternehmens sind die Beziehungen zu unterschiedlichen Stakeholdern. Als Stakeholder eines Unternehmens werden die unterschiedlichen Anspruchsgruppen bezeichnet, wie z.B. Aktionäre, Lieferanten, Kunden, Mitarbeiter, der Staat oder Umweltschutzorganisationen. Dabei wird es in einem netzwerkorientierten Unternehmensumfeld immer wichtiger, langfristige Beziehungen einzugehen und diese erfolgreich zu managen. Darauf zielt das Stakeholder-Management ab, welches den Aufbau bzw. die Pflege der Beziehungen zu unterschiedlichen Anspruchsgruppen bezeichnet und dessen Ziel es ist, eine Balance zwischen Unternehmensinteressen und den Interessen der Stakeholder zu finden. In Bezug auf das Stakeholder-Management wird Vertrauen als eine wichtige Grundlage von Stakeholderbeziehungen hervorgehoben. Daran anknüpfend gilt es für Unternehmen, vertrauensvolle Beziehungen zu unterschiedlichen Anspruchsgruppen aufzubauen und zu pflegen, um letztlich qualitative und langfristige Stakeholderbeziehungen zu führen und erfolgreich auf dem Markt zu bestehen. Aufbauend auf diesen Erkenntnissen werden in dieser Arbeit Prinzipien untersucht, durch die das Stakeholder-Management besonders effektiv gestaltet werden kann. Einen zentralen Aspekt nimmt dabei die Frage ein, in welchem Maß Vertrauen zwischen einem Unternehmen und dessen Stakeholdern eine Rolle spielt und welchen ökonomischen Erfolg vertrauensvolle Beziehungen nach sich ziehen. Weiterhin werden verschiedene Gestaltungsmö


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Product Details
  • ISBN-13: 9783668086647
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 7 mm
  • Weight: 209 gr
  • ISBN-10: 3668086648
  • Publisher Date: 13 Nov 2015
  • Height: 210 mm
  • No of Pages: 116
  • Series Title: German
  • Sub Title: Bedeutung und Gestaltungsmöglichkeiten zum Aufbau und zur Stabilisierung von vertrauensvollen Beziehungen
  • Width: 148 mm


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Vertrauen im Stakeholder-Management
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