Vertrauenskonzeptionen und politische Kommunikation
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Vertrauenskonzeptionen und politische Kommunikation

Vertrauenskonzeptionen und politische Kommunikation


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About the Book

Magisterarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 2,0, Universität Leipzig, Sprache: Deutsch, Abstract: Die Magisterarbeit beschäftigt sich nun mit der theoretischen Betrachtung der in der wissenschaftlichen Literatur zu findenden Vertrauenskonzeptionen. Dabei findet, insbesondere die politische Öffentlichkeitsarbeit spezielle Beachtung. Es soll demnach geklärt werden, welche Konzepte über Vertrauen sowie Glaubwürdigkeit es in der kommunikationswissenschaftlichen Forschung gibt sowie welche Erklärungskraft sie, bei der Frage "Was mit Hilfe Politischer Kommunikation getan werden kann, um Vertrauen zu generieren ?", besitzen. Im ersten Teil der Ausarbeitung stehen theoretische Grundlagen im Vordergrund, um die verschiedenen Konzepte des Vertrauens systematisch einordnen zu können. Dies geschieht auf Grundlage einer umfangreichen interdisziplinären Literaturbestandsaufnahme. Dabei sollen Vertrauenskonzepte aus der PRForschung, solche politikwissenschaftlicher Perspektive sowie soziologische Vertrauenstheorien betrachtet werden. Um die aufgezeigten Ansätze mit den Prozessen Politischer Kommunikation in Verbindung bringen zu können, werden im ersten Teil der Arbeit Konzeptionen von Öffentlichkeit skizziert und der Begriff der Politischen Kommunikation6 bestimmt. Da die politische Arbeit in besonderem Maße mit den Medien verbunden ist, soll das Verhältnis zwischen Politik und Journalismus sowie zwischen Öffentlichkeitsarbeit und Journalismus näher betrachtet werden. Dies ermöglicht einen differenzierteren Blick auf die Rahmenbedingungen der politischen Öffentlichkeitsarbeit.


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Product Details
  • ISBN-13: 9783656208891
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Width: 148 mm
  • ISBN-10: 3656208891
  • Publisher Date: 04 Jun 2012
  • Height: 210 mm
  • No of Pages: 148
  • Series Title: German
  • Weight: 249 gr


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