Vertrieb in Differenzierten Mehrkanalsystemen by Markus Bergmeier
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Vertrieb in Differenzierten Mehrkanalsystemen

Vertrieb in Differenzierten Mehrkanalsystemen


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About the Book

Anhand dreier Studien veranschaulicht Markus Bergmeier in diesem Buch, dass die systematische Gestaltung und Koordination von Vertriebssystemen zu nachhaltigen Gewinnsteigerungen in Unternehmen führen kann. Die erste Studie verknüpft eine spieltheoretische Modellierung mit einer empirischen Anwendung und ermöglicht die Simulation und Evaluation komplexer Vertriebssystemgestaltungsoptionen, bevor sie implementiert werden. Das in der zweiten Studie entwickelte und getestete Entscheidungsunterstützungssystem kann die Qualität der dynamischen Preissetzung in Vertriebssystemen erhöhen und systematische Urteilsverzerrungen von Vertriebsmanagern reduzieren. Die dritte Studie identifiziert zentrale Einflussfaktoren der Popularität von Online-Schnäppchen und unterstützt Hersteller und Händler bei der Optimierung von Verkaufsförderungsaktionen.


About the Author: Nach der Promotion am Lehrstuhl für Marketing und Services der Universität Passau ist Dr. Markus Bergmeier derzeit als Business Development Manager zuständig für die strategische Vertriebssteuerung und das Preismanagement eines führenden Hausgeräteherstellers.


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Product Details
  • ISBN-13: 9783658174484
  • Publisher: Springer Gabler
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 150
  • Series Title: Beiträge Zur Empirischen Marketing- Und Vertriebsforschung
  • Sub Title: Gestaltung, Koordination, Gewinnmaximierung
  • Width: 148 mm
  • ISBN-10: 365817448X
  • Publisher Date: 27 Mar 2017
  • Edition: 1. Aufl. 2017 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 254 gr


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