Vertriebs- Und Geschäftsmodelle in Der Logistikbranche
Vertriebs- Und Geschäftsmodelle in Der Logistikbranche

Vertriebs- Und Geschäftsmodelle in Der Logistikbranche


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About the Book

Dieses Buch erklärt, wie Logistikunternehmen nachhaltige Wachstumsstrategien entwickeln und sich zukunftssicher aufstellen können. Noch nie war die Existenz so vieler Unternehmen in dieser hart umkämpften Branche so stark bedroht wie heute - bedingt durch schlecht umgesetzte Strategien, fehlende Innovationen und veraltete Vertriebsstrukturen. Viele Logistikunternehmen schöpfen ihr Potenzial nicht voll aus, wachsen zu langsam und gefährden damit ihre Zukunft.

Alexander Nowroth veranschaulicht die neuen Erfolgsfaktoren der Logistikbranche anhand von Beispielen und zeigt Schritt für Schritt, wie Unternehmen tragfähige Geschäftsmodelle aufbauen und eine dauerhaft leistungsstarke Vertriebskultur schaffen.

Die 2. Auflage wurde aktualisiert und umfangreich erweitert um Kapitel zu den Themen Strategieumsetzung und nachhaltige Leistungskultur, an denen immer noch viele Unternehmen scheitern.

"Alexander Nowroth stellt viele relevante Fragen zum Logistiksektor und seinen Strukturen sowie zu Geschäfts- und Strategiedenken. Das Buch ist eine ausgezeichnete Lektüre." Rene Falch Olesen, ehemals Group Chief Commercial Officer DSV A/S

"Alexander Nowroth bietet einen sehr guten Leitfaden und Strategie-Rezepte, um das eigene Geschäft voranzubringen!" Frank Albers, Managing Director Sales & Marketing, Fahrzeugwerk Bernard Krone GmbH & Co. KG


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Product Details
  • ISBN-13: 9783658464172
  • Publisher: Springer Fachmedien Wiesbaden
  • Binding: Hardback
  • Returnable: Y
  • ISBN-10: 3658464178
  • Publisher Date: 26 Jan 2025
  • Language: German
  • Sub Title: Wachstum Sichern Mit Innovativen Strategien


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Vertriebs- Und Geschäftsmodelle in Der Logistikbranche
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Vertriebs- Und Geschäftsmodelle in Der Logistikbranche
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