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Vertriebscontrolling im Stadtwerk

Vertriebscontrolling im Stadtwerk


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About the Book

Energieversorgungsunternehmen stehen vor der Frage, wie sie mit geeigneten betriebswirtschaftlichen Instrumenten ihre Reaktionsfähigkeit an die volatilen Märkte anpassen und Wettbewerbsvorteile erringen können. Eine durchdachte Vertriebsstrategie ist für die dauerhafte Positionierung am Markt unerlässlich. Basis hierfür ist neben dem Engagement der Vertriebsmitarbeiter die genaue Kenntnis der erlös-, kosten- und absatzseitigen Faktoren. Insbesondere Stadtwerke müssen sich dem Wettbewerb mit begrenzten Ressourcen und eingeschränkten Möglichkeiten stellen. Dieses Buch zeigt auf, inwieweit das Vertriebscontrolling bei den Energieversorgern implementiert ist und welche Instrumente insbesondere für Stadtwerke mit weniger als 50.000 Kunden geeignet sind, um einen aussagekräftigen Überblick über die Vertriebssituation zu bekommen. Das vorgestellte Kennzahlensystem ermöglicht es, marktbezogene und betriebswirtschaftliche Informationen effizient und gewinnorientiert zu sammeln und auszuwerten.
About the Author: Heike Wolff, geboren 1973, ist Vertriebsleiterin bei einem sächsischen Energieversorger und hat bereits drei Fachbücher veröffentlicht. Außerdem arbeitet sie nebenberuflich als Dozentin für Energiewirtschaft. Durch ihre langjährige Tätigkeit verfügt die Leipzigerin über umfassende Kenntnisse der Branche. Die große Relevanz energiewirtschaftlicher Fragen vor dem Hintergrund der Energiewende motiviert sie zur intensiven Auseinandersetzung mit dem Thema.


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Product Details
  • ISBN-13: 9783954850143
  • Publisher: Igel Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 168 gr
  • ISBN-10: 3954850141
  • Publisher Date: 26 Mar 2014
  • Height: 210 mm
  • No of Pages: 92
  • Series Title: German
  • Sub Title: Steuern Sie Ihren Erfolg durch Kennzahlen
  • Width: 148 mm


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