Vertriebsrecht Book by Thomas Zerres - Bookswagon
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Vertriebsrecht

Vertriebsrecht


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About the Book

Die Anforderungen an die Vertriebe der Unternehmen in Deutschland und Europa sind vielseitiger als je zuvor. Wahrend die volle Konzentration auf die eigenen Vertriebskompetenzen immer bedeutender wird, sehen sich die Vertriebsakteure immer komplexeren Rahmenbedingungen gegenuber. Ein erfolgsgefahrdendes Spannungsfeld. Die Arbeit mit zahlreichen Vertriebsentscheidern aus national und international agierenden Unternehmen unterstreicht diesen Trend deutlich. Viele Entscheider und aktive Vertriebskrafte klagen uber den Mangel an personlichen und strukturellen Ressourcen, um sich auf ihre Vertriebskompetenz zu konzentrieren und gleichzeitig den komplexen Anforderungen an ihre Aufgabe gerecht zu werden. Eine erfolgsentscheidende Rolle spielt dabei die Fahigkeit, mit den rechtlichen Anforderungen an die Vertriebe in den Unternehmen umzugehen. Nur wer es zukunftig versteht, gemass den gesetzlichen Rahmenbedingungen zu agieren, wird nachhaltig am Markt Erfolg haben. Diese rechtlichen Regelungen und damit fur den Vertrieb obligatorischen Spielregeln umfassen dabei spezifische gesetzliche Richtlinien, wie wir sie beispielsweise im Onlinehandel oder in der Logistik vorfinden und gehen hin bis zur rechtlichen Regulierung ganzer Branchen. In der Praxis erfordert der Umgang mit der Collateraldisziplin Recht einen entsprechend hohen Aufwand an Ressourcen auf Seiten der Vertriebsentscheider und des -managements. Dieser Aufwand geht oft zu Lasten der Vertriebsleistung. "Ein Werk fur jeden praxisorientierten Vertriebsprofi, der sowohl kompetenter Ansprechpartner in Sachen Vertriebsrecht sein will und gleichzeitig die Konzentration auf seine eigentliche Kernkompetenz, den Vertrieb erhohen mochte."


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Product Details
  • ISBN-13: 9783866188570
  • Publisher: Nomos Verlagsgesellschaft
  • Publisher Imprint: Rainer Hampp
  • Height: 210 mm
  • No of Pages: 158
  • Spine Width: 0 mm
  • Weight: 750 gr
  • ISBN-10: 3866188579
  • Publisher Date: 01 Sep 2013
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine Marketingorientierte Analyse Im Betrieblichen Anwendungszusammenhang
  • Width: 150 mm

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Vertriebsrecht
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