voix de la nouvelle génération
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voix de la nouvelle génération

voix de la nouvelle génération


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About the Book

"Voice of the New Generation" explore l'impact des valeurs de la génération Z sur les évaluations de produits et la confiance des consommateurs, en se concentrant sur l'approche unique de ce groupe en matière d'interactions numériques. Il analyse le mélange de confiance psychologique et d'authenticité dans leur comportement en ligne, en le contrastant avec les générations précédentes. L'ouvrage s'appuie sur des données empiriques pour montrer que la génération Z privilégie les avis récents, générés par les pairs et transparents, ce qui influence ses choix d'achat et son opinion sur la crédibilité des marques. Structuré de manière à couvrir l'analyse démographique, les rôles des plateformes numériques et l'engagement marketing stratégique, il fournit des informations exploitables aux spécialistes du marketing afin qu'ils se connectent de manière authentique avec la génération Z. Avec des études de cas et des tendances futures, le livre offre un aperçu complet de la manière dont la dynamique du marché évolue en raison de l'influence de la génération Z, guidant les parties prenantes pour favoriser une fidélité durable à la marque dans une ère numérique compétitive.


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Product Details
  • ISBN-13: 9786207550807
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 544 gr
  • ISBN-10: 6207550803
  • Publisher Date: 16 May 2024
  • Height: 229 mm
  • No of Pages: 336
  • Spine Width: 19 mm
  • Width: 152 mm


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