Vorteile der Einbeziehung des Kunden in der Angebotsphase
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Vorteile der Einbeziehung des Kunden in der Angebotsphase

Vorteile der Einbeziehung des Kunden in der Angebotsphase


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About the Book

Studienarbeit aus dem Jahr 2021 im Fachbereich BWL - Marktforschung, Note: 2,7, Hochschule Fresenius Düsseldorf, Sprache: Deutsch, Abstract: Globalisierung und immer schneller fortschreitende Entwicklungen erzeugen heutzutage eine schwierige Marktsituation. Auch in einem solchen komplexen Markt wie der Projektierung von Automatisierungsanlagen haben Unternehmen inzwischen mit steigendem Wettbewerbsdruck und vor allem Preisdruck zu kämpfen. Um weiterhin zu bestehen, müssen die internen Prozesse stetig ans Marktumfeld angepasst werden. Das gilt nicht nur für die Abwicklungsphase, sondern auch für die Angebotsphase. Um genau diese Phase soll es in dieser Hausarbeit gehen. Dabei ist die Grundannahme dieser Hausarbeit folgende: Unternehmen soll für einen Kunden eine Anlage projektieren und bauen. Der Betreiber wird letztendlich aber der Kunde sein. Warum es gerade bei solch einer komplexen Ausgangslage besonders wichtig ist den Kunden schon in der Angebotsphase eng mit einzubinden soll nun in dieser Hausarbeit geklärt werden. Um das Ziel zu erreichen sollen die folgende Forschungsfrage beantwortet werden: Welche Vorteile bringt eine frühe Einbeziehung des Kunden bei der Angebotserstellung? Um die Frage beantworten zu können, werden nach dieser Einleitung, in welcher die aktuelle Relevanz des Themas erläutert wird, zunächst einige grundlegende Begriffe geklärt. So wird im nächsten Kapitel dargestellt, was Automatisierungsanlagen sind, wofür sie verwendet werden können und welche Vorteile sie mit sich bringen. Durch das vermittelte Grundlagenwissen werden die dann folgenden Ausführungen für den Leser verständlicher. Es folgt in einem weiteren Kapitel eine Übersicht der verschiedenen Phasen eines Projektes und das genau Verständnis eines Projektes, welches in dieser Arbeit angenommen wird. Hier wird auch der Ablauf der Angebotsphase erläutert, um welche es schließlich in dieser Hausarbeit geht. Es folgt das wichtigste Kapitel zur Beantwortung der Forschungsfrage. In dies


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Product Details
  • ISBN-13: 9783346642561
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 91 gr
  • ISBN-10: 3346642569
  • Publisher Date: 19 May 2022
  • Height: 210 mm
  • No of Pages: 22
  • Spine Width: 1 mm
  • Width: 148 mm


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