Wachstumsstrategien mittelständischer Unternehmen im Zeichen des globalen Wandels
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Wachstumsstrategien mittelständischer Unternehmen im Zeichen des globalen Wandels

Wachstumsstrategien mittelständischer Unternehmen im Zeichen des globalen Wandels


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About the Book

Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Hamburger Fern-Hochschule, Sprache: Deutsch, Abstract: Zielsetzung dieser Arbeit ist das Aufzeigen der strategischen Handlungsfelder und die Ableitung von Handlungsempfehlungen für ein profitables Wachstum in der mittelständischen Industrie im Zeichen des globalen Wandels. Es wird versucht sich diesen vielschichtigen unternehmerischen Aufgaben und Herausforderungen in einer ganzheitlich-interdisziplinären und zugleich übersichtlichen Darstellung zu nähern und mit konkreten Lösungsvorschlägen für die Praxis zu überzeugen. Der globale Wandel umfasst langfristig wirkende Prozesse mit Veränderungen grundlegender Art, welche die ökologische, ökonomische und gesellschaftliche Umwelt betreffen. Dem Klimawandel, der Ressourcenverknappung sowie dem demografischen Wandel schenkt sowohl die Wirtschaft als auch die Gesellschaft zurzeit die meiste Bedeutung. Es zählt zu den Zielen dieser Arbeit, die Ausgangssituation mittelständischer Unternehmen im globalen Wandel zu ermitteln. Die Betrachtung der Stärken und Schwächen mittelständischer Unternehmen sowie die Chancen und Risiken des globalen Wandels ergibt im Rahmen einer SWOT-Analyse (Strengths, Weaknesses, Opportunities and Threats) die Möglichkeit der systematischen Ableitung von strategischen Handlungsfeldern. Als Ergebnis dieser Arbeit kann konstatiert werden: Strategic Foresight unterstützt mittelständische Unternehmen bei der Steuerung ihrer Anpassungsprozesse durch die systematische Generierung von sogenannten "Pictures of the Future". Durch Employer Branding eröffnet sich dem Mittelstand die Chance sich durch eine starke Arbeitgebermarke im Wettbewerb um qualifizierte Fach- und Führungskräfte zu differenzieren und seine Potenziale gezielt zu unterstreichen. Private Equity und Mezzanine als alternative Finanzinstrumente zum klassischen Bankkredit sichern mittelständischen Unternehmen die Finanzierung des näc


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Product Details
  • ISBN-13: 9783640477883
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 364047788X
  • Publisher Date: 27 Nov 2009
  • Height: 210 mm
  • No of Pages: 96
  • Series Title: German
  • Weight: 186 gr


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Wachstumsstrategien mittelständischer Unternehmen im Zeichen des globalen Wandels
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