Wahrnehmungen der strategischen Ausrichtung
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Wahrnehmungen der strategischen Ausrichtung

Wahrnehmungen der strategischen Ausrichtung


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About the Book

Strategische Planung ist ein Prozess, der von Organisationen zur Erreichung vorher festgelegter Ziele durchgeführt wird, d. h. es handelt sich um eine Vision, wo die Organisation in der Zukunft stehen möchte. Die strategische Planung beschreibt daher die Wege, Maßnahmen, Ressourcen, Chancen und Risiken, denen sich die Organisation stellen muss, um ihre Ziele zu erreichen. Die strategische Unternehmensplanung (SBP) konzentriert sich auf das Geschäft der Organisation, während sich die strategische IT-Planung (ITSP) auf die IT konzentriert. Vor dem Hintergrund brasilianischer Technologieunternehmen soll diese Studie die Frage beantworten, welchen Einfluss das Wissen der IT-Führungskräfte über das Geschäft und das Wissen der Geschäftsführungskräfte über die IT auf den Reifegrad der strategischen Ausrichtung des Unternehmens hat. Die strategische Ausrichtung gibt dem Unternehmen Parameter für die Analyse seiner aktuellen Position an die Hand und ermöglicht es ihm, eine konkrete Vorstellung davon zu haben, wohin es gehen kann.


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Product Details
  • ISBN-13: 9786206491828
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 195 gr
  • ISBN-10: 620649182X
  • Publisher Date: 26 Sep 2023
  • Height: 229 mm
  • No of Pages: 92
  • Spine Width: 6 mm
  • Width: 152 mm


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