Wake Up and Smell the Profit Book by John Richardson
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Wake Up and Smell the Profit

Wake Up and Smell the Profit


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About the Book

“...A Quite Exceptional New Book From Ireland’S Coffee Boys, ... In It They
Bring Together Their Favourite Stories And Wake-Up Calls, From What Has
Sometimes Been Hard-Won Experience. ...The Most Meaningful Work On
Coffee Retailing Since Sahar Hashemi Wrote About How She Founded
Coffee Republic.” Caterer And Hotelkeeper Magazine
Witty, Authoritative, Comprehensive And Fun, Wake Up And
Smell The Profit Is The Ultimate Guide To Making More
Money In Your Coffee Business.
In This Book You’Ll Find The Sharpest Insights And The Best Ideas From Two
Of The Us’S Top Coffee Business Gurus. Together ‘The Coffee Boys Have
40 Years’ Experience In How To Make Money In The Coffee Selling
Business. Whether You Operate A Single Site Expresso Bar , A Michelin
Starred Restaurant Or A Chain Of Hotels, There Is Something In This Book
For Everyone.
With 52 Motivation Tips And Suggestions (Plus An Extra Bonus Idea For
Good Measure), All You Need To Do Is Apply One Initiative A Week For A
Year And You Could Have A Much More Profitable And Easier , To, Manage
Business Within Twelve Months.
With This Book You’Ll Be Able To: Make More Money And Work Less
Have Happier Customers Who Spend More Money
Win More Customers Without Spending A Fortune Enjoy Running Your Business More
Create Customers Who Rave About Your Business And
Consequently Generate More Customers Through Word Of Mouth

About the Author
John Richardson Has Been, And Still Is, Involved In Some Of The Most
Successful Sandwich And Coffee Bars, Cafes, And Turnkey Consultancy
Projects In The Uk, And Is An Expert In Marketing And Financial Business
Modelling. He Currently Spends The Majority Of His Time Helping His
International Client Base Increase Their Profitability In Their Coffee Related
Businesses.
Hugh Gilmartin Is Well Known In International Coffee Business Circles.
He Speaks At Conferences In Europe And The Us, And Is A Board Member
Of The Speciality Coffee Association Of Europe.


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Product Details
  • ISBN-13: 9781845283346
  • Publisher: Little, Brown Book Group
  • Binding: Paperback
  • Edition: Reprint
  • Language: English
  • Returnable: Y
  • Spine Width: 12 mm
  • Weight: 236 gr
  • ISBN-10: 1845283341
  • Publisher Date: 19 Oct 2008
  • Depth: 12
  • Height: 214 mm
  • No of Pages: 109
  • Series Title: English
  • Sub Title: 52 Guaranteed Ways to Make More Money in Your Coffee Business
  • Width: 136 mm


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