Waking the Frog Book by Tom Rand at Bookstore - Bookswagon
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Waking the Frog

Waking the Frog


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About the Book

An accessible discussion of ways to achieve a sustainable future In a highly readable account, venture capitalist, entrepreneur, engineer, and philosopher Tom Rand looks to contemporary psychology, economics, business, and finance to explain our stasis in the face of one of the most fundamental problems of our time: why climate disruption might just be our very own pot of hot water and we, the frog, paralyzed in our inaction. But his account doesn't just point fingers at the bad guys, it goes deeper -- to our motivations, institutional lethargy, and deeply buried assumptions about market economics. Waking the Frog is as much about solutions as it is an account of our present paralysis. Our ingenuity, technology, capital, and policy can work together to turn down the heat and simultaneously enable the largest economic opportunity of the 21st century.
About the Author: Tom Rand is managing partner of the privately backed MaRS Cleantech Fund and senior advisor to the MaRS Discovery District. Tom was a successful entrepreneur in the global telecommunications sector and now focuses his efforts on carbon mitigation as a venture capitalist, author, and speaker. His first book, Kick the Fossil Fuel Habit, was shortlisted for the White Pine non-fiction award in 2012. He lives in Toronto, Ontario.


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Product Details
  • ISBN-13: 9781770411814
  • Publisher: ECW Press
  • Publisher Imprint: ECW Press
  • Depth: 32
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Weight: 571 gr
  • ISBN-10: 177041181X
  • Publisher Date: 01 Apr 2014
  • Binding: Hardback
  • Height: 229 mm
  • No of Pages: 245
  • Series Title: English
  • Sub Title: Solutions for Our Climate Change Paralysis
  • Width: 157 mm


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