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Web Analytics


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About the Book

La web analytics è l'analisi del comportamento degli utenti online che navigano su un sito web. Il sito web in questione può essere di qualunque tipo, un blog, un sito corporate o vetrina o un ecommerce.La web analytics si occupa di raccogliere, analizzare e interpretare i dati relativi al traffico web, al comportamento degli utenti e alle conversioni. I dati possono essere raccolti attraverso diversi strumenti, come i codici di monitoraggio, i cookie e le API.La web analytics può essere utilizzata per diversi scopi, tra cui:

  • Misurare il traffico web: la web analytics consente di conoscere il numero di visitatori unici e totali, le pagine viste, il tempo di permanenza sul sito e altre metriche relative al traffico web.
  • Comprendere il comportamento degli utenti: la web analytics consente di capire come gli utenti interagiscono con il sito web, quali pagine visitano, quali contenuti trovano utili e quali azioni compiono.
  • Ottimizzare il sito web: la web analytics può essere utilizzata per migliorare l'esperienza degli utenti sul sito web, aumentando la conversione e il coinvolgimento.

La web analytics è uno strumento fondamentale per qualsiasi attività online. Può aiutare a comprendere il comportamento degli utenti, a migliorare il sito web e ad aumentare i risultati di marketing.L'autore è laureato in marketing e collabora con un azienda E -commerce.
L'autore è laureato in Marketing Digitale e si occupa a livello aziendale di video streaming.


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Product Details
  • ISBN-13: 9798877058699
  • Publisher: Amazon Digital Services LLC - Kdp
  • Binding: Paperback
  • Language: Italian
  • Returnable: N
  • Weight: 159 gr
  • ISBN-10: 8877058692
  • Publisher Date: 22 Jan 2024
  • Height: 229 mm
  • No of Pages: 74
  • Spine Width: 4 mm
  • Width: 152 mm


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