Web-Analytics im Web 2.0 by Johannes Gulde at Bookstore UAE
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Web-Analytics im Web 2.0

Web-Analytics im Web 2.0


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About the Book

Bachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Albstadt-Sigmaringen; Sigmaringen, Sprache: Deutsch, Abstract: In der digitalen Geschäftswelt wird Online-Marketing zunehmend zu einem Bestandteil des Alltagsgeschäftes. Unternehmen müssen in schwierigen Zeiten Einsparungen tätigen und nutzen deshalb verstärkt auch das Internet als Medium. Dabei hat sich die Kommunikationslandschaft stark verändert. So ist der Kunde online in der Masse schwieriger zu finden als offline. Zudem hat ein Übergang vom Push- zum Pull-Marketing stattgefunden, d.h. der Kunde versorgt sich selbst mit Informationen aus dem Internet. Dieses Phänomen ist aufgrund der Entwicklung des Web 2.0 entstanden. Ein Wunschgedanke aller Unternehmen ist seit jeher die effiziente Kontrolle bzw. Lenkung von Kaufströmen des Kunden. Im Offline-Bereich ist dies nicht realisierbar, weil der Konsument oder auch der potenzielle Kunde bis in das kleinste Detail analysiert werden muss, um diesen dann wirksam auf Produkte oder Dienstleistungen aufmerksam machen zu können. Der Online-Bereich bietet den Unternehmen hingegen völlig neuartige Möglichkeiten. So wird das Internet bereits in hohem Maß als Informationsmedium genutzt und zunehmend auch als Kaufplattform..... ...Zu Beginn der Arbeit sollen die Instrumente des Online-Marketings aufgezeigt werden, die zum einen die essentiellen Instrumente des aktuellen Marketings im online-Bereich darstellen und zum anderen für den weiteren Verlauf benötigt werden. Im 3. Kapitel soll das Web 2.0 inhaltlich in die Arbeit eingeordnet werden. Zudem wird hier dessen Entwicklungsgeschichte wiedergegeben. Im weiteren Verlauf werden dann die einzelnen Elemente erläutert, die durch das Web 2.0 entstanden sind. Nach der grundlegenden Definition dieser Inhalte stellt sich anschließend die Frage, wie das Marketing eines Unternehmens die relevanten Inhalte nutzen könnte und sollte. Im weiteren Verlauf wird erörtert, wie di


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Product Details
  • ISBN-13: 9783640506682
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 5 mm
  • Weight: 159 gr
  • ISBN-10: 3640506685
  • Publisher Date: 19 Jan 2010
  • Height: 210 mm
  • No of Pages: 74
  • Series Title: German
  • Sub Title: Chance für ein erfolgreiches Marketing?
  • Width: 148 mm


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