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Welcome to the Creative Age

Welcome to the Creative Age


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About the Book

"The Death of Marketing" bietet ein neues, revolutionäres Konzept mit frischen Ideen für den Geschäftsbetrieb im 21. Jahrhundert.

Dieses Buch läutet eine neue Ära der Kreativität im Geschäftsleben ein: Durch eine Fülle neuer Ideen und Praktiken wird sich der Geschäftsablauf drastisch verändern (und verbessern).

Jetzt heisst es: Welche neuen Ideen gibt es, und wie werden sie am Arbeitsplatz umgesetzt. Welche der "alten Zöpfe" soll man abschneiden, und welche der althergebrachten Methoden beibehalten.

Der Band gibt hierzu einen Überblick über das Marketing-Zeitalter - von der Vergangenheit zur Gegenwart und hin zur Zukunft.

Er stützt sich dabei auf Erkenntnisse der Soziologie und Psychologie.

Klar, verständlich und ohne Fachjargon.

Praxisnah und leicht umsetzbar.

Der Autor gehört zu den Spitzenplanern in der Marketingbranche und arbeitet für eine der führenden Werbeagenturen Großbritanniens - Ogilvy and Mather.
About the Author: MARK EARLS is Executive Group Planning Director at Ogilvy London - the UK's largest communications group. Prior to this, he worked at St. Luke's and a number of other London Ad agencies.

Mark is a frequent public speaker and has presented papers on his field of expertise around the world and judged a number of awards competitions. He edited the 1999 APG Creative Planning Awards case studies. He has been vice chair of the UK Account Planning Group and sat on the DTI Foresight Panel for Information, Technology and Communication.

Andrew Jaffe, chair of the US Clio Awards described to Mark as 'one of the London Advertising scene's foremost contrarians'.

Mark lives in North London but dreams of tight lines, off-drives and sunnier climes.


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Product Details
  • ISBN-13: 9780470844991
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Height: 235 mm
  • No of Pages: 292
  • Series Title: English
  • Sub Title: Bananas, Business and the Death of Marketing
  • Width: 158 mm
  • ISBN-10: 047084499X
  • Publisher Date: 02 Aug 2002
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 22 mm
  • Weight: 598 gr


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